Common Signage Mistakes to Avoid. Outdoor business signs are an essential part of your business’ identity and t’s considered a long term investment due to their durability. So, if you get something wrong with your business sign, then it can have a negative effect on your brand.
With our experience in making countless signs for small and medium sized businesses, we try to guide them about things that they must do and the things they should avoid at all costs. Some of the things you should avoid with outdoor signage are as follows.
Too Much Information
We know that conveying important information to potential customers is essential to attract them to your business. However, it’s also important to know that too much information can be useless for your signage. You should make it short and snappy, so potential customers want to enter the store. This way, you can then engage with them in person and tell them about your brand during that time. Curiosity is key—if you hand out all the information at your doorstep, people won’t necessarily want to enter your store.
Bad location
It’s crucial that you choose the right location for your signage. You need to install it in a well-lit place so it’s visible at night and with as much traffic as possible. Anyone who looks at your sign will be a potential customer.
Most businesses don’t do proper research to find the best location. Let’s assume you install a sign near a tree. This is a bad location because everyone won’t be able to see it and the tree is going to obstruct the vision.
Bad Graphics
There are many aspects of design that can make graphics look bad, such as the font of the text, the color of the background, the contrast, or even the spacing. You need to avoid bad contrast as it can make it harder to read and the same goes with the font and size of the text. Your viewer must be able to instantly read the sign.
If you’re looking for a sign maker in California then look no further as we can help you design a custom business sign that can attract a lot of new customers. We will recommend some great ideas to you and then design that sign for you. If you’re looking for some creative ideas then we can design 3D building signs, illuminated signs, and acrylic signs. So, contact us now and find out how we can help you.