As we all know, advertising is one of the most powerful tools in our marketer’s toolbox. It is, however, quite expensive!
Making the investment in advertising too high can be disastrous for your business.
That’s why it is so important to use effective advertising strategies that will not break the bank.
One such strategy is using outdoor billboards as an inexpensive way to advertise your company.
They are also a very attractive form of advertisement that people look at frequently while traveling or doing something active like running around or exercising. This exposure can help get your name out there quickly!
There are several great companies that offer affordable billboard services with excellent quality control. These companies only put up advertisements that are relevant and clearly seen, which helps keep the message focused.
This article will discuss some reasons why investing in billboard advertising is worth it. Plus, you won’t find many other ways to do it without spending money.
Find the right locations
The next step in advertising with billboards is finding the perfect location for your billboard. Location can make or break how successful your advertisement will be!
Making sure your site has enough space to show off all of your products is important, as well as being close to major roads so that people passing by will see your ad.
Make sure to consider traffic when choosing where to put up your advertisements. If possible, find a time of day when there’s not too much traffic so that your message gets seen more easily.
Know the laws
Before you invest in an advertising campaign, you’ll want to make sure your budget is legal. In some cases, putting up billboards or other advertisements can be prohibited within certain areas or at night.
In those instances, you’d need to get permission from local authorities to put up your advertisement.
Prepare your ad
Before you begin advertising, you will need to make sure that your advertisement is appropriate and relevant. What kind of product or service does your company offer? Does this advertise your business well?
You should also consider what time of year it is when you are putting up your billboard advertisements. During spring and summer, people look forward to warmer weather so using outdoor billboards during these seasons would be more effective than in winter, when most people want warm blankets.
And lastly, determine if the location where your advertises its self is suitable for getting attention! Locations like busy highways and areas with lots of pedestrians will attract more attention as will locations close to popular attractions or facilities.
If possible, find a way to include an address or website link in your banner ads. This can be done by either including the linked information within the body of the text, or via underline heading banners. If you know anyone who works at a nearby restaurant, invite them to use their special occasion to help promote yours!”
This article will talk about some ways to spend money to create your advertorials. Make sure you keep an eye out for free opportunities to spread your message.
Design the billboard
The design of your billboard is an integral part to its effectiveness. You want to make sure that it draws attention, but at the same time does not become too flashy or obnoxious.
Your audience will spend some time looking at the sign, so you should draw their eye while also being clear and concise. Use straightforward language and emphasize importance over volume.
The font color, type style, and length all affect how people perceive the company advertising the message.
Get permits
Before you begin your advertising campaign, you’ll need to get all of the necessary outdoor billboard permit approvals. This includes licenses and zoning from the city or county where you will place the billboards as well as permissions from any private property along the roadside that you plan to use for setting up your advertisement.
Landowners typically charge per space for advertisements so make sure to add this into your budget! Luckily, these fees are usually very reasonable and can be negotiated if you are able to pay in advance.
Some cities have restrictions on how many signs you can put up at one time, so be aware of this before designing your ad. You also want to check and see whether there is already an advertiser next to the road, as this could affect the cost of putting up yours.
Another factor to consider is weather! If it has been raining heavily or snowing, then placing an advertisement would not look good and thus may turn away potential customers.
Fund the billboard
Now that you have determined it is worth investing in an outdoor advertising campaign, your next step will be to determine how much budget you have for this campaign. Depending on the size of your business and what types of campaigns you want to run, there are several different budgets you can choose from.
Most companies start off spending around 2,000 dollars per month until they see results. That result being more traffic to their website or increase in sales.
Some starting points: 1,000-5,000 per month for a standard poster advertisement, 6,000 – 15,000 per month for a full page ad, and anything beyond that is considered billboards.
There are many ways to fund your advertising campaign. You do not need a lot of money to get started. Most people begin by using credit cards as a way to purchase advertisements.
Prioritize your bills wisely so that you do not spend too much money. Also, track your expenses, stay within those limits, and keep looking for ways to reduce them.
By having a few extra dollars each week, you will make a big difference in your company’s growth.
Go live
After you have done your research and determined that billboards are an effective way to advertise, the next step is to get one or more for your business. There are several ways to do this!
Some companies will actually pay people to walk up to a billboard with their smartphone and take pictures or videos of the advertisement. They will then use those pictures and/or videos to market the product for you.
This can be very helpful in creating marketing materials like flyers, advertisements, etc. That way you don’t have to go out yourself to create them! You can just hire someone else to do it for you.
Monitor your results
After creating your advertisement, it is time to monitor its effectiveness. You can do this by using Google or Yelp to check if anyone mentioned problems with the business or good reviews.
You can also go through different social media sites to see what advertisements they have for the product or service and whether or not you have some competition.
By having competitors, people will be more willing to buy from you because it shows that there is a market for your products.
Running an advertising campaign is a cost-effective way to expand your company’s reach.
