How To Get Noticed: 5 Tips For Better Business Signs
How To Get Noticed: 5 Tips For Better Business Signs. ‘Being consistent’ is an old saying that means doing what you have said you were going to do without any extra nagging requests or promises. It doesn’t matter if you promise something small, like coming over right after work, or big, like planning a vacation. If someone depends on you, they should know that you cannot be held accountable for your actions.
If you tell someone that you will meet them at a certain place at a certain time, then try your best to be there with enough time to get where you are supposed to go.
Don’t make excuses about why you can’t do things, call people back as soon as you can and say you want to see them. It shows that you are trustworthy and reliable.
Also, keep your promises. What seems like a tiny thing, but it makes a difference in how others view you. You will also feel much more confident when you can keep your promises.
Use bright colors
Even if you’re not making an appearance at a conference, meeting or event, your signage can help people remember you and choose whether or not to engage with them.
Your presence is much more noticeable when the signs are brightly colored than when they’re not. People will assume that whatever color you use, it must be important – so make sure to give these signals some attention!
When used properly, large letters can get someone’s attention even without any description. When was the last time you saw a sign that said “Hi”? It may have been in a restaurant, during rush hour, on Monday morning.
These are all examples of why it’s crucial to pick a style and use it consistently. If you try to change what we call ‘signage styles,’ it will come off as inconsistent and unprofessional.
By having a recognizable design throughout your business, you’ll start to create unity behind one image. This helps your organization look more professional.
Consider using color psychology to inform your decisions. A few different shades of the same colour, or colours in comparison to each other, can tell you something about how the audience should perceive your message.
For example, if you want your warning system to work correctly, you need to keep the background colour in mind. If the user goes back into the working area after the shift, she should see the green alert
Make your signs memorable
Most people remember simple, direct words like “tea” or “don’t forget to.” They are clear and easy to understand with no hidden meanings.
That is why catchy phrases have been used over and over again in advertising. For example, one popular tea company uses a catchy phrase on their sign (the word ‘zen’) but also includes the actual object (an orange pekoe coffee).
By having an eye-catching sign, they were able to get someone’s attention without using any other adjectives or explanations. From there, the descriptive details of the product took care of themselves.
A similar strategy can be used for business signs. But instead of describing something, you’re going to ask somebody to do something. You want them to pay attention to the sign itself, as well as what it says.
For example, use bold letters and see if that gets anyone’s attention. Then add further emphasis by adding more detail. Or, go opposite ways and try to make the message short and vague so the viewer has to read the sign.
You don’t want the message to be too simplistic because it will confuse the reader, or take extra time to figure out. Try different combinations until you find one that works.
Make it personal
People are more likely to notice your business if they are familiar with you or your staff. If you work at a retail store, feature photos of the products along with company information.
If you offer services, use social media platforms to show people how you interact with them and their needs. Give tips on where customers can find good deals or open conversations about new trends.
The more identifiable you are, the more successful you will be at drawing attention to yourself and your business.
Social proof is an important concept in sales psychology. When someone feels as though they know and trust you, that helps them feel more confident in doing things together.
That includes trusting you with their money. By offering personalized experiences, you’ll earn customer loyalty and they’ll want to do business with you again and share their love for your brand.
Make it public
How To Get Noticed: 5 Tips For Better Business Signs. Once you have your message communicated, make it public. When you keep others in the dark about what you’re doing, they’ll still be looking at you as an unknown entity. People will know who you are, but they won’t necessarily trust that you word is gold.
Put yourself out there by creating pages on social media sites or setting up videos on YouTube. The more places you go to get your message across, the better chance people will hear you.
If you work somewhere, tell your boss why you need to do your job. If you’re good at something, like being efficient or telling stories, share how you do it with everyone you meet.
People will start to see you as more trustworthy if you let them in on your secret life. It’ll help them feel more comfortable around you and hopefully want to listen to what you’ve got to say.
