As we mentioned before, branding is an important part of any business. For most companies, their brand is what sets them apart from the competition. How you present yourself to the world makes your company known for its style and aura.
For small businesses that do not have the resources to hire a marketing professional, creating a strong brand is in the hands of each individual employee. The employees need to make sure everything they produce or convey about the company has “brand DNA”.
As professionals in our field, we are constantly educating ourselves on new ways to promote our products and services. We research successful brands and styles, and adopt those concepts when able.
This article will talk about some examples of outdoor branding with electric signage. These types of signs can be expensive, which may limit the number of advertisements you have, but they are very effective! If you are looking to launch your own product or service, then these tips will help you create your brand.
We will discuss how to use weather as a way to enhance your advertisement. By using different textures and materials, your audience can tell if it is winter, spring, summer, or fall. A good way to use this trick is by displaying Christmas decorations during non-winter seasons.
If there is someone around that might benefit from your advertising, let them know by including their name and/or website in your ad.
Steps to create an amazing brand
Creating your outdoor branding is not as complicated as some may make it seem, however, you do need to be careful how you approach it to get great results.
Just because someone else has done something before does not mean that what they did works for your business or that it is the best way to market yours!
That being said, there are several easy ways to develop your marketing strategy without too much cost. This article will go into detail about some of these strategies so that you can start creating your own incredible brands right away.
Here we will talk about steps to create an amazing outdoor branding experience. We will discuss different types of signage and how to use them to convey your message and inspire action.
Use promotional products
Promotional items are great way to add some extra oomph to your branding campaign. You can buy them online or in stores that sell signage, marketing materials, and merchandise.
There are many companies that manufacture reusable plastic bags for grocery shopping. These are excellent advertising tools as they help promote your brand name. By having lots of these available, you reduce the number of disposable bags you have to use and save money!
For example, if someone comes across one of those bag advertisements while out buying groceries, then it may influence them to purchase a new bag from the company that advertised earlier. If people like their product, they will likely buy more too!
These types of items are perfect to give away free to potential customers, or to reward current ones with an additional bag. Creating an atmosphere of sustainability is a good thing to emphasize during this time when so much attention is paid to environmental issues.
Use the location
As mentioned before, your business depends on it! If you run a restaurant, then investing in outdoor advertising is very important to keep your business thriving.
Your business will not close down because someone else owns or operates a similar restaurant nearby. Technically, they could advertise using similar pictures and logos, but people recognize your business from outside so it does more work for your business.
By having an impressive looking building or structure with an eye-catching design, people will associate your business with quality and sophistication. This will help build their trust in your business and increase foot traffic.
People are drawn to beautiful things, so why not use that energy to promote yours? By incorporating nature into your branding, you’re also tapping into something most people enjoy, which adds value to your business.
Solar powered billboards are one of the best types of outdoor signage you can invest in.
Appeal to the customer
As we mentioned before, your business’s outdoor branding is an integral part of your company’s image. If people like what they see, then they will keep coming back!
Your customers are a valuable asset so it makes sense that you want to draw as many people into your brand as possible. This means making sure your products look good and that their use is practical and satisfying.
Making changes to how your business displays its logo or slogan can help give your company new life. You don’t have to do this completely at once but adding little touches here and there is always worth considering.
Visual merchandising
Another way to use signage in your marketing strategy is as visual merchandising. This is when you design or update an existing element of the business to focus attention on a product or message.
You can design a new logo, write new ad copy for a website or advertorial article, develop a promotional video or stickers and billboards are some examples of using signs to do this.
By adding emphasis to an item, people will notice it and be drawn to look more closely at it. Creating great eye-catching visuals that connect with the audience is a powerful tool in any marketer’s arsenal.
That’s why most big brands have their own style – they crafted what we know as their brand by investing time in creating strong images and messages.
Design the experience
The second way to use signage in your marketing strategy is by designing the experience, or creating new experiences. This can be for an event, changing the setting, having different levels of engagement, or even transforming the space.
For example, if you own a restaurant then a great way to promote it is to create interactive pop up restaurants that are not actually part of the regular menu.
These “special” menus are designed completely differently from what people expect when they come to the restaurant, typically feature unique decorations and ingredients as well, and are usually more expensive than the average meal at the restaurant.
They also almost always include media coverage about the special place and/or person being celebrated, which adds hype to the experience.
By using this concept as a promotional tool, you could design a totally new experience – like celebrating an anniversary with a one year free dinner certificate!
This would definitely generate buzz and interest around your business, and may draw in new customers. It could also help spread word of mouth about your business and the value it brings to others.
