Every business has different marketing needs, which means one tactic that works for another business might not work for you. However, there’s a straightforward tool that every business can use as an effective marketing tool—yes, we’re talking about custom business signage.
Business signage is available in numerous styles, making it easier for companies to find the perfect signage. Here are some options for you.
Digital Signs
One of the most effective signage types is displaying multimedia content or films. Shuffling messages or advertising based on your marketing objectives is simple. However, digital signage isn’t just for displaying visuals. Customers can interact with touch screens in multiple ways. For instance, digital touch screens can be used for navigation, social media, communication, etc.
Outdoor Signage
Outdoor signs are hands down one of the most crucial signage types any business needs. As the name suggests, these signs are placed outdoors and can be an excellent way to mark your premises.
These signs don’t just serve as a brand identity tool, but they offer subtle yet effective marketing. Moreover, with the right outdoor signage, you can lure in customers.
Informational Signage
Customers frequently require informational or wayfinding signs to help them steer around buildings or outside spaces. If customers can easily find various sections or products in a store, they’re likely to enjoy their experience and will probably drop by again. These signs can be placed on tabletops, at eye level, or hung from ceilings or windows.
Illuminated Signs
Apart from indoor and outdoor signage, another way to categorize business signs is based on illumination. Illuminated signs are popular and used by countless businesses. These signs use various forms of lighting, such as LED lights.
These signs are available in multiple styles, depending on how they light up. Some common types are reverse-lit signs, front-lit signs, lightbox signs, etc. Initially, some businesses refrained from installing such signs because they needed electricity to run. However, these signs have now become energy-efficient thanks to LED lights.
Illuminated signs are usually great for businesses looking for signage that functions 24/7 since these well-lit signage function around the clock.
Whether you live in Irvine or Seal Beach, get your business sign designed by the top sign company in Orange County, CA—Anaheim Signs.
Anaheim Signs offers inclusive business signage for all businesses and industries. Some of their top signage, include illuminated signs, channel letter signs, outdoor and indoor signs, and more. They also offer expert installation for their clients.