Quality signage depends upon three elements: technical design, components used and manufacturing process. Cutting corners anywhere will result in signs that disappoint immediately and degrade over time.
Digital signs offer businesses and organizations an effective way to engage customers by personalizing messages that appeal to each person’s unique preferences, such as inspiring quotes, daily reminders or special offers for that day.
Use Your Sign for Sales
If your business specializes in sales, an LED sign can help boost those numbers by driving additional customers towards your location. Announcing flash sales or limited-time offers on specific products could draw them in, but perhaps the greatest impact would come from setting out one clear message and communicating it over time.
Use of LED sign time and date functions can help draw visitors in, but be wary that people want information, not entertainment. Employ the feature sparingly so as not to overcrowd your message with unnecessary details.
Before using fonts and graphics to convey graphical effects or animation, ensure they convey a clear message. Your LED sign should primarily aim at getting and keeping people’s attention; graphic effects or animation should merely reinforce or further the message being communicated.
Display any awards or recognition from city or state organizations on your LED sign to establish yourself as a leader in your community, encouraging passersby to trust you with their time and money. Also display industry achievements – for instance if your law firm, beauty salon, or medical facility has helped many people with similar problems over time, use these statistics as proof of expertise by showing these statistics on your sign.
Use the scheduling capabilities of your LED sign to communicate timely messages at various points throughout the day, for instance commuters entering work or carpool lines and families waiting in them. This personal approach builds community awareness while building loyalty among consumers as well as spurring impulse buyers.
Maintaining an LED sign regularly ensures its proper functionality and extends its lifespan, and should include regular cleaning and inspections. Be sure to establish and maintain a maintenance schedule, documenting it either manually or digitally, and perform regular inspections as this will enable you to identify minor issues before they become more severe – potentially saving the cost of replacement signs.
Announce New Offerings
LED signs offer several advantages over conventional signage such as neon or paper materials in terms of readability and customization, maintenance costs are lower, they’re easier to change frequently, and offer much more information than can be displayed through regular signs, including weather alerts and business details.
These displays can go beyond simply displaying text and images by showing animated content that grabs a customer’s attention, creating messages that draw customers in and increase profits. Triggered by events or programs (such as countdown discounts on specific products or events), programmed messages can appear depending on time or season – they even serve to promote certain products and services!
LED display technology has come a long way since its debut in the 1960s, with more advanced units capable of showing full-color, high-resolution video. A sign’s level of detail depends on its pixel pitch – the closer together its pixels are, the higher its resolution and crisper image will appear.
If you’re uncertain of which display to purchase, consider your business needs and the maximum viewing distance of 10 times the sign’s square footage – this should give an idea of where best to place it.
LED signs can be created using opal acrylic that obscures their bulbs while still allowing their light to pass through, with additional colored films added as needed for additional hue options. They can also be attached to poles or walls as part of larger displays or used in place of traditional neon.
Businesses using LED signs often discover they can cover their initial investment within months compared to other forms of advertising that take much longer to return their investment. Not only can LED displays increase sales but they can also communicate internal business processes, provide entertainment content to waiting customers and build brand recognition.
Showcase Your Accomplishments
LED sign lighting can be an excellent way to show your company’s pride for an employee, product, or initiative it undertakes – and to convey its message on a wider scale than would otherwise be possible – increasing brand visibility while drawing in new customers and drawing potential leads for your business.
When purchasing an LED sign, be sure to select one in accordance with its placement in a space and take into account both viewing and reading angles; viewing angle refers to how easily people can read text or graphics displayed on your sign from various distances, while reading angle varies based on its environment and lighting conditions.
Considerations should also be given to a sign’s matrix, which refers to its LED count and spacing between individual bulbs. This factor becomes especially critical with LED signs with variable-size matrices as even two signs with identical overall dimensions could have different matrices. When closer spacing exists among LEDs, higher resolution and sharper pictures result.
Before installing an LED sign, one final consideration is whether or not the sign will comply with local regulations. Many towns have specific rules regarding display size, updates frequency and types of information allowed on digital displays – being aware of these will help avoid creating digital signs that upset residents or cause legal complications for your business.
To install your LED sign, first assemble the suspension kit that came with your purchase and make sure everything is ready. This should include top mounts, screws, 6.6ft (2m) long suspension wires and cable seal. Use pencil to mark where to screw in top mounts; drill using a 1/4″ (6mm) bit into marked locations before using sharp pliers to pull suspension wire through its cable seal into its suspension hole on your sign.
Replicate this process on the other end of the wire. Additionally, add a powder-coated aluminum perforated filler panel to give double-sided cabinets the look of one cabinet.
Celebrate Community Events
Digital signs can highlight your community’s accomplishments while providing vital information. In addition, they add a modern touch to any business and can attract more customers at night by lighting your message up brightly.
Display signage is an amazing piece of technology, capable of clearly displaying text, graphics and even videos from distance and under challenging outdoor conditions. Not only are these displays energy efficient – saving money on electric bills – they have outlasted other forms of signage with regards to lifespan and reliability.
When shopping for an LED sign, it’s important to consider both its size and type of mounting system as part of your decision-making. If you prefer monument-style displays, special mounting solutions must be considered so your sign will stand out. Typically this involves concrete bases being installed as this requires professional assistance in elevating it correctly.
Before placing a new sign in its appropriate location, it is also important to consider both its reading and viewing angles. Reading angles refer to the maximum distance at which people can read your sign from various lighting conditions and locations; viewing angles represent the minimum distance at which someone can see your sign from different directions.
Digital signs employ LEDs encased in opal acrylic that allows their light to pass through, creating an eye-catching glow and providing greater color options than traditional neon signs. However, this material may wear down over time without proper maintenance, so be sure to choose a company offering regular maintenance services.
When selecting a company to maintain your new sign, choose one with extensive experience and the appropriate license for your type. An experienced team can quickly diagnose any problems quickly and provide LED repair Houston services when necessary; keeping your sign performing at its optimal state so you can attract more customers and expand your business.