Do Companies Still Hand Paint Lettered Signs On Buildings? A few years ago, logos were all the rage. Businesses would spend lots of money designing elaborate logos with fancy type styles and color schemes. Then they’d take those designs to a printing company or website and have them made into letterhead materials and business cards.
Now that trend has slowed down a bit, but it still exists in some form. Some companies will hire an artist to create their logo as part of the design process. They’ll then edit this new logo in software before having it painted onto a canvas, printed, or both!
But what if I told you that there are some industries where this practice is totally unnecessary? Where no painting is needed at all!?
I’m referring to large corporations and businesses that use lettered signs as part of their branding. You may have heard of brands doing this before, such as McDonalds using “McD” as its logo or Pepsi using the word “Pepsi” for its brand name.
These types of labels/logos can be seen more often than not. Sometimes it even looks like the letters have been drawn by a professional graphic designer!
It is important to note that not every company uses painted logos nor does everyone agree on which ones look best. Some believe that letting your imagination run free with colors and fonts is much better than picking one pre-designed option.
No, they don’t
Most large corporations have lost their ability to make use of this classic marketing tool. With the availability of pre-designed lettering software that is affordable and easy to use, there isn’t much reason for companies to paint their own signage anymore.
Most big businesses now hire professional graphic designers to create their logos as well as promotional material like business cards and lettered signs. These professionals are paid good money, so it makes sense to outsource these things instead of doing it yourself at your desk with a can of spray paint and an old favorite song playing in the background. Do Companies Still Hand Paint Lettered Signs On Buildings?
There are many free or low cost online tools you can use to design beautiful letters and shapes. You get all the features you need without having to pay extra for fancy fonts and templates. Some even allow you to easily edit colors after creating your logo or lable!
And while it may not be elegant to look at, anyone can do it. If you want to take up painting, start with simple designs first. There are plenty of resources available to learn how to draw, craft, and put together creative projects.
Running through some basic tutorials will show you how to put together something lovely that doesn’t look too scary.
It depends
For some, hand painting a lettered sign is still the way to go! In fact, many companies in the marketing field prefer this method over using computer-generated or printed materials.
Many small business owners enjoy the personal touch that comes with creating their company’s logo or type design. By putting effort into it, they feel like they have done something special to promote their brand.
Some businesses may need an expensively designed letterhead, for example, so they choose to paint it themselves rather than outsource it. Or maybe they want to use bold fonts for their website, product, or store name, and create those styles manually is their best option.
There are several reasons why people continue to do things hands-on instead of hiring others to help them. Plus, there are now lots of easy ways to get low quality painted logos and type designs online and through apps.
However, even though you can easily find cheap options, professional grade painted logos and type designs usually cost around $100 or more. This could be due to the artist paying for supplies or software to make their design, or having to pay to have their artwork professionally cleaned and protected. A lot of sellers will include additional fees to cover these costs, making the total price much higher than what you paid for it.
The answer is both
For many companies, doing so is no longer practical or cost-effective. Technology has made it possible to put lettered signs in place that are virtually impossible to notice unless you look for them!
In fact, most major corporations use digital signage technology as an integral part of their marketing strategy. They design creative messages for displays across all channels (social media, fliers, websites, etc.) and then they’re displayed using the same technology.
So what does this have to do with the article you just read?
Well, it proves my point that even large companies outsource much of their advertising to third party vendors. It also shows how quickly technology can make waves in the marketing world – by introducing new ways to promote your product, learn from these businesses about effective promotional strategies.
The answer is neither
In fact, companies that still use hand painted signs as their main medium to promote their business are very few and far between these days. Technology has fully taken over for creating your own lettered signage.
Most businesses now hire professional graphic designers or signage professionals to create their promotional materials. These individuals have in-depth knowledge of marketing techniques and design software such as Photoshop, which they often leverage while producing advertising material for the company.
By using this technology, they are able to produce highly designed advertisements more quickly and efficiently than ever before. This allows them to focus more on other parts of the business, like talking about the products and services or developing new ones.
They used to
In fact, most large corporations use hand painted signs as a way to brand themselves. Way back when, every company had their own letterhead, business card, and lettered signage that set them apart from others. Now, with the rise of the internet, very few companies have this luxury.
As technology has advanced, so too have ways to create your own look or update an existing one. You can now design your own logo or pick from thousands of free logos online.
Branding is also becoming increasingly popular. Some people make banners and advertisements for businesses in order to get some initial exposure. This is called influencer marketing and it’s pretty common nowadays.
Do Companies Still Hand Paint Lettered Signs On Buildings? By incorporating branding into your career path, you’ll find yourself paid much more than the average person ever would! A social media consultant will earn far higher pay per hour than someone who does freelance graphic designing. And many employees are given extra compensation for advertising and branding projects they take on within the organization.
There are even courses available at the college level that teach students how to do professional-level painting and lettering. So if you’re already drawing or painting, start thinking about other opportunities to promote your talent.
They should
While most companies no longer hand letter their buildings, they are still very common to see lettered logos painted onto the walls or windows of a building. This is not only expensive, but also time consuming to do!
Companies that use this method take away some of the value it has by not investing in good signage. Having great signs helps your business’s image as well as help get people into your business.
Businesses that don’t invest in quality signage look more like they can’t afford excellent marketing tools than they can’t draw solid conclusions from the results they have been getting.
Hand Paint Lettered Signs
For many businesses, designing and producing their own signage is beyond budget. Luckily, there are plenty of online sources where you can get professional-quality lettered signs to use for your business. You may even be able to have them printed and shipped and set up for you!
There are several reasons why it’s unnecessary for most businesses to paint their own signs. The first being that company colors usually match their logo and/or brand image.
Second, most companies use pre-made lettering or type styles that they re-use over and over again. This cuts down on having to design new letters every time.
Third, some businesses find it more cost effective to have someone else do this work for them instead of investing in equipment to do so at home.
So what does all of this mean for you as an entrepreneur? Simply put, don’t waste your money painting your own business signs unless you really feel like doing it. Do Companies Still Hand Paint Lettered Signs On Buildings?
It does but not because of __________
Most large companies still use hand painted signs as a way to promote their business or brand. However, what makes this practice outdated is how expensive and time consuming it can be.
With digital printing, you get very high quality printed materials that do not take too long to produce. This has caused many businesses to switch over, so they are able to keep up with the ever-changing marketing trends.
By using digital printing, companies no longer have to spend hours painting logos and type styles onto banners and billboards. They also save money due to lower production costs.
However, one of the most important things about advertising via print media is being sure to include an adequate amount of exposure. If your advertisement is not seen by enough people, then its effectiveness will decrease.
