In the dynamic landscape of American commerce, signage acts as a vibrant lighthouse, directing potential customers right to your establishment. The visibility that effective signage provides is essential for business success. A well-crafted sign not only captures the interest of prospective clients but also showcases your products and services while delivering vital details such as operating hours or emergency procedures. Moreover, a unified design approach to your signs can substantially enhance brand recognition and differentiate you from competitors. What role do signs play in American businesses?