Looking For More Customers? Spruce Up Your Company Signage. As we already mentioned, your business logo is an integral part of your company’s image. With that said, when was the last time you gave much thought to how yours compares with those of your competitors?
Too often, people don’t pay attention to their logos until there’s a problem with them or they feel like they can improve upon it. This is totally normal!
But if your logo doesn’t stand out clearly among your competition’s, then you are limiting yourself in terms of exposure. You will likely have to spend more money advertising in order to gain new customers!
And while spending money to increase awareness of your product is definitely worth it, another way to boost your visibility is through marketing signage.
What Is Marketing Signs?
A marketing sign is anything that communicates something about your business, such as its name, address, website, or products. These signs are usually displayed outside or at your workplace so that passersby can see and refer back to them easily.
Many businesses use printed materials or billboards as marketing signs, but technology has made creating your own digital ones easier than ever before.
This article will go into detail about some easy ways to spruce up your business’s online presence by editing and designing your company’s web page, mobile app, and general social media accounts.
Update your website
A well-designed, easy to navigate site with clear pictures and messages is a great way to win new customers. Make sure you are using social media properly to promote your business as well!
It’s very difficult to win back clients that have left for another company, so make sure you’re not leaving out any opportunities to be found through online sources.
By having an excellent looking site, posting engaging content, and responding to comments and questions, you will draw in new visitors who may want what you have to offer.
Your web presence can easily get cluttered, so use these tips to organize and improve it.
Buy new business clothes
Even if you’re not planning to do any selling, sprucing up your signage can help make your company look more professional. If you use fonts that are easy to read, dress in items that fit well, and keep it simple, people will give your business trust.
Running out of money is always an unfortunate situation, but running out of things with which to spend your money is even worse. By investing in some basic business wardrobe materials like shirts, pants, and shoes, you will never run out of ways to represent your company.
These products will continually remind you of who you are as a person and what your company stands for, so they have their place in helping you stay motivated. Also, shopping online makes it possible to avoid buying expensive merchandise that may or may not be needed later.
Create a marketing plan
A well-designed sign is an integral part of your business’s overall marketing strategy. It can be used to promote your products, services, or brand messages.
Your signage should clearly communicate your message, but it also must aesthetically appeal to your target audience.
Business owners who devote time to creating appealing signs increase customer awareness and interest in their company. They grow trust in their product and service while building recognition for themselves as leaders in their field.
It is important to remember that most people will not visit a business with poor quality signage. Even if they wanted to shop at this place, they would not because there are no decorations or pictures to get a sense of what the business is about.
There are several ways to make your business more visible to customers. This article will talk about some types of signage and how you can use them to gain exposure.
Buy new marketing materials
Even if you have all of the best products, no one will know about them unless they are given a chance to see them!
Running out of shelf space or office supplies is constant challenge for most businesses. Luckily, you don’t need a lot of money to start investing in your business.
You can pick up some small signs at your local dollar store or target market place online. Or better yet, create your own designs using free design software like Adobe Photoshop or Figma.
Slogans and short descriptions are also great way to update your business’s image. Try writing and designing your own by looking through pictures and finding the ones that people seem to enjoy before creating yours.
Another way to spruce up your signage is changing the colors.
Practice marketing strategies
As mentioned before, your business logo is an integral part of your company’s brand. With that said, when it comes to signage such as business signs or shop front banners, you should always look into ways to improve upon what your current design is.
If yours isn’t very eye-catching, then it is time to do some rebranding!
Step one in creating a new sign style is picking your genre. What kind of businesses use these signs? Are they industrial or corporate? If so, how can your business be more like those companies?
You get creative with genres. You could go graphic design inspired and pick something like “Business Logo Design” or maybe food themed like “Best Restaurants in Town”. The only rule about signing types are things like restaurant logos, movie trailers, and product advertisements.
After you have your genre picked, find inspiration from those industries. Take notes, watch lots of their videos, read their articles – anything related to their field will help!
Keen viewers may also recognize this as taking note of past works similar to yours. An easy way to do this is by looking at pictures and seeing if others did it similarly.
Once you have all of that information, start designing! Pick a free website creation tool such as Canva or Photoshop and create yourself a nice business banner or flyer.
Distribute postcards
Postcard marketing is one of the most effective ways to reach new customers or increase customer loyalty. What makes a postcard special is its versatility- you can put a message and/or picture on either side, and then send it out into the world!
Postcards are also relatively inexpensive to produce, which means you do not have to be rich to invest in creating and sending them. This helps your business appeal to a wider audience without too much expense.
There are many free resources available to anyone looking to start producing their own postcards. Many companies will even provide you with quality printed materials and tips for putting together engaging messages and pictures.
By leaving more of the thinking to someone else, you take away an element that could possibly cost money to run your business.
Distribute business cards
Business cards are an excellent way to distribute your contact information to potential customers. Many professionals have their own distribution system set up, where they print out their company’s website or PDF version of their business card and then input this info into another software program that automatically prints all of these items and sends them off via email or put them in a folder online accessible by users, which is very efficient.
If you don’t have access to such technology, there are plenty of free tools like Google Forms or any other web-based survey tool that allows users to add extra questions. You can also take it one step further and create a poll or questionnaire using what seems to be a random question generator tool.
Set up a website
Now that you have your business, website, and catchy slogan set, it’s time to get serious about marketing!
Running a business means there are always more things to do than resources to help you do them. With this, bogs become cluttered with all sorts of unfinished tasks that pile up and distract you from the important ones.
This is totally normal; we’re all in similar situations at some points in our businesses’ lifetimes. But when your sales slow down or even stop, it’s worth exploring why.
One possible reason could be due to lack of exposure – you’re not putting in enough effort to promote your services. This includes having no online presence, poor-quality photos, and/or boring designs for websites and other media.
It can also be because people don’t know what yours products or services are! If your family doesn’t really understand what you do, how will others? You must emphasize their value clearly if you want more customers.
