Illuminated letter signs have the ability to capture passersby’s attention and draw customers’ eyeballs toward your business, drawing customers in. But not all lighted signs are created equal.
Quality materials will determine their lifespan; salt air can accelerate some materials’ degeneration while extreme temperatures can reduce the lifespan of LED lights.
Customization
If you want a sign to make you stand out from your competition, consider lighted letter signs. They’re tough enough for everyday use without breaking down and are eco-friendly with minimal carbon emissions – plus their LEDs are highly customizable and energy efficient!
A lighted business sign will draw more foot traffic as it is visible from afar, drawing customers closer. Furthermore, it makes your brand name stand out and adds professionalism for customers – something cheaper letter signs cannot do! Finally, their aesthetic qualities outshone traditional signs.
One reason lighted letter signs should be part of your marketing mix is their versatility in meeting brand identity and personality requirements. Customizing font, size and color of letters creates an eye-catching visual effect; customers subconsciously understand them as stories unfold over time. You can select either modern or more traditional font styles depending on what message you wish to communicate.
Front-lit, reverse and halo signage options exist. Front-lit channel letters feature aluminum returns and acrylic faces illuminated by LED lights illuminating their faces; this style of sign can be found in malls, restaurants and bars. Reverse-lit channel letters (sometimes known as halo effect business signs) feature aluminum dividers to allow LED lights to illuminate both sides of the sign for an eye-catching halo effect and may help businesses differentiate themselves from competition.
Open-face signage uses neon to create a classic look and is ideal for companies hoping to attract a younger demographic. However, these signs should be used with caution, as prolonged direct sunlight exposure could pose serious safety concerns; professional advice should always be sought as to the optimal way to use lighted signage.
Durability
Letter signs with lights are an easy and cost-effective way to advertise your business at night, plus they’re simple to set up and take down, making it ideal for events or parties. Made of high-grade plastic with battery powered LED lights installed inside, you won’t have to worry about running out of power again any time soon – Target and Michaels carry these types of signs!
There are various letter signs with lights, but perhaps the most popular of these is likely to be channel letter signs. They’re very eye-catching and stand out in any crowd – even from passersby who may otherwise pass unnoticed. Many channel letters use energy efficient LED lighting which emits less heat, making them safer to use overall.
Open face signs are another type of illuminated letter sign. Constructed using clear acrylic sheets that have more transparent characteristics than typical front-lit signage, open face signs offer businesses looking to set themselves apart an opportunity for advertising purposes both indoors and outdoors – and may use either LED or neon illumination.
Letter signs with lights are great due to their incredible durability; they can withstand years of wear and tear without needing replacement, from extreme weather conditions and insect damage, all the way down to fabrication from aluminum or stainless steel materials and use of epoxy coatings that protect them further from the elements and provide additional durability.
Illuminated letter signs’ lifespan depends on their construction, placement and type of lighting used. With proper care and maintenance they may last between 5-7 years but can even outlive that expectation!
To prolong the lifespan of illuminated channel letters, it’s essential that they are cleaned using gentle products. Avoid harsh cleaners as these could potentially cause permanent damage to its acrylic face; use mild detergents or degreasers intended for plastic surfaces instead. If in doubt as to which cleaning supplies can be safely used on your sign, consult a professional for advice.
Visibility
Visibility is one of the key elements of a business sign, as it attracts customers and stands out against its competition. While some may hesitate to spend money on signs, investing in an attractive sign can accelerate sales faster than any other advertising method.
There are various ways to increase the visibility of a sign, such as adding vibrant colors and lighting. But before making any modifications, it is essential that you understand how visibility is determined. Most people believe conspicuity relies on sensory factors like higher contrast and motion; in reality it relies heavily on cognitive processes; people automatically tune into objects that fit their expectations or goals, with excess visual information filtering out of consciousness – therefore using scientific methods is essential when assessing visibility.
One of the best ways to attract attention and improve visibility is using LED lights. Not only are these energy-efficient, long-lived bulbs safe to be used indoors but you can even choose to have your sign backlit, drawing attention at night while improving readability – adding that extra touch that sets your business apart!
Channel letter signs provide another form of visibility-boosting signage, with each letter illuminated internally by LEDs. They’re popular among retail shops, restaurants and hotels and more cost-efficient than neon signs – plus you can customize them to include your company logo or font!
Channel letter signs differ from traditional signage in that they’re created to be visible during both daytime and nighttime viewing. They typically consist of aluminum backs and sides connected by acrylic faces that are internally lit using LEDs for enhanced energy efficiency and visibility. These signs create a look similar to traditional neon signs while remaining much brighter and cost-efficient than their predecessors.
Marquee letter signs make an elegant addition to any event or promotion, available in different sizes to meet the needs of any theme or special offer. Perfect for store promotions as well!
Aesthetics
One of the greatest advantages of lighted sign letters is their aesthetic appeal. Made with LED lighting and available in many different hues, lighted sign letters offer more visual appeal than neon signs – perfect for creating brand awareness! Additionally, they’re much more durable than neons when exposed to the elements – meaning your sign won’t succumb quickly!
Lighted signs offer another advantage for businesses whose traffic increases at night; customers will still be able to see your establishment even when not illuminated with lights at nightfall. This can be especially valuable when there is heavy foot traffic throughout the evening hours.
Three-dimensional nature of lighted sign letters helps capture people’s attention from afar, improving readability – which is of critical importance in any business. Furthermore, these three-dimensional signs make it easier for potential customers to differentiate your sign from its background, unlike two-dimensional signs which can sometimes prove difficult.
Lighted sign letters can also be more visually appealing than neon signs due to not burning out or becoming too hot, while using LED lighting technology which is more energy efficient and thus costs less over time – this makes them an excellent solution for businesses that wish to reduce energy costs while still keeping the same visual appeal of their signs.
Lighted sign letters can be an effective way to showcase a business name or slogan that’s specific to their industry, while simultaneously informing potential customers of its location and operating hours. Lighted signs letters make an excellent investment for all types of businesses from retail shops to restaurants.
Although lighted sign letters are more costly than non-lighted signage, they offer numerous advantages compared to non-lighted options, including increased visibility, readability, distinction, comprehension and safety as they do not contain mercury or argon gas like neon signs do.
