When you want to draw attention to your business both day and night, lighted building letters are an effective solution. Custom-made in the colors that reflect your brand, these lighted letters come in several styles to meet all needs.
Front Lit channel letters offer illumination through plastic faces, and can be mounted directly to buildings or on raceways that match them seamlessly.
Aesthetics
Channel letters are three-dimensional signs with internal illumination you see adorning many business buildings outside. Eye-catching both day and night, they add an eye-catching feature to the exteriors of many commercial properties and add a level of sophistication that traditional signs cannot. Channel letters are ideal for businesses that wish to portray a professional and upscale image for their brand as well as attract more customers.
Lighted letters are made from aluminum with translucent acrylic faces and contain LED lighting designed to illuminate brightly throughout both day and night, making them one of the most visible types of signage available. Lighted letters have become popular among retailers and service businesses as well as restaurants and bars, who find them an effective means of advertising their services or products.
Mounting Lit Channel Letters to your building facade depends on personal preference and desired business look. Front-Lit Channel Letters are the most frequently seen type. Attached via raceway on the building’s facade, they feature lights mounted behind flush mount channel letters for an aesthetically pleasing, sleek appearance.
Reverse-Lit Channel Letters (Halo-Lit): These reverse-lit channel letters (also called Halo-Lit letters) offer the exact opposite effect from front-lit ones, featuring aluminum faces with clear acrylic backs that allow LED lighting to shine from behind each letter and create a soft glow at their edges. This effect is most evident when mounted to walls painted a light color; giving your business a more elegant and sophisticated appearance.
Open-Face Channel Letters: These classic style of illuminated letters leave their faces open so as to expose any bulbs or neon tubing inside each letter, creating an industrial or retro aesthetic while adhering to local lighting regulations. However, some regions don’t allow this style of lighting letters due to lighting regulations governing such design elements.
Combination-Lit Channel Letters: Combination-lit channel letters are an ideal option for those unable to choose one of the three primary forms of illuminated letters. By incorporating elements of both front-lit and reverse-lit channel letters into one letter, these combined illuminated letters combine their best features into an overall solution that offers something for everyone.
Durability
Lighted building letters offer unmatched durability compared to other forms of signage. Crafted from sturdy materials that can withstand extreme weather and wear and tear, lighted building letters have an extremely long lifespan, saving money over time and maintenance expenses. Furthermore, channel letters use LED lighting that uses less energy than fluorescent bulbs, meaning longer use without replacing bulbs every year or two.
These signs provide unparalleled visibility, drawing customers from day and night alike. Their bright lights attract passersby day or night, helping your brand remain at the forefront of customers’ minds, as well as encouraging more frequent visits to your establishment. You could even use them as branding tools to promote new products or services!
Lighted building letters come in various sizes and font styles, offering endless design opportunities. Customizable lighting options and backlit colors give you complete creative control, as do easy installation methods on building facades or windows – you can select between acrylic, metal or wood materials depending on what kind of look and feel your business wants to create.
Internally illuminated channel letters are among the most popular building letter options, made of heavy gauge aluminum or stainless steel and wired with low voltage bright LEDs to meet UL standards. They typically measure 3-12″+ in depth and can be mounted directly to walls or raceways built into building structures that blend in seamlessly for ease of installation – an attractive solution for landlords who do not wish for signs with exposed wiring.
Other types of illuminated building letters include front lit or reversed channel letters. These feature metal faces which allow neons or LEDs to light through, creating a halo effect around each letter. Although similar mounting procedures apply as for standard channel letters, reversed channel letters tend to be mounted more commonly on raceways.
Illuminated channel letters are an economical and durable sign option for businesses of any kind, offering great visual impact at minimal cost. Installation is straightforward, with LED lighting making the letters thinner than other options available on the market.
Economy
Lighted channel letters are among the most noticeable forms of business signage after dark, serving as an effective branding tool to increase exposure and brand recognition. Used alone or alongside other outdoor business signs such as company logos, they can stand as primary signage at storefronts – front lit channel letters can even be halo illuminated to add depth of appearance for signage displays.
Illuminated channel letters may be mounted directly to building facades, raceways, or wireways for more convenient placement. A raceway serves as a container for electrical components for signs, and should match up to building facade colors when painted; similarly a wireway houses only wiring. Both options offer economical lighting solutions with LED bulbs being more cost-effective than older forms such as neon.
Marketing
If your company needs to increase visibility and expand brand recognition, lighted building letters could be an ideal choice. These signs are visually appealing and illuminated with LED lighting which is much more energy efficient than fluorescent. Not only can these signs add color but at nighttime they serve as an attention grabber that could bring potential customers in who may otherwise walk right by your business.
Lighted sign letters are typically constructed of aluminum or acrylic materials and feature LED or neon lighting, making them versatile enough for use both outdoors and indoors. With simple wipe-down maintenance requirements and resistance against weather effects such as fading and corrosion, lighted sign letters will continue to look their best for years to come.
Illuminated sign letters, more commonly referred to as channel letters, consist of individually illuminated plastic letter shapes arranged together into a custom name or logo for your business. Channel letters can either be front or halo-lit and constructed with vinyl facing that allows light from within each letter to illuminate its entire face (front-lit channels) or appear bordered by an outer glowing “halo” of light when backlit (halo-lit channels).
These letters are becoming increasingly popular with retailers and service industries such as salons or auto repair shops, helping draw in customers that might otherwise walk by unnoticed. Building letters such as these can bring in new customers while increasing sales for your business by drawing the eye of potential new clients who otherwise might miss seeing it altogether.
Lighted building letters can also be used to draw attention to specific products or services that your business is offering, such as promotions. For instance, you might use a sign that reads “20% off floor coverings this week” to attract more customers into your store; similarly you could place such signs online and reinforce that there’s an offer available only temporarily on a particular product or service.
