Over the past decade, marketing has taken a rapid turn, and the trends have evolved drastically. Despite that, businesses continue to leverage signage, mainly indoor and outdoor signage. Both typs of signage can be highly beneficial for businesses to attract customers and generate leads. However, choosing between the two can be a tough call for many.
Are you wondering which is the better option between the two? Well, let’s find out!
Benefits of Outdoor Signs
Before we dive into the differences, lets explore some benefits of outdoor and indoor signage.
Outdoor Signs Are Cost-Effective
Advertising is essential for every business, but when it becomes a continuing expense, it can cost a fortune. However, outdoor signs are cost-effective advertising solutions and are a one-time expense. Plus, they offer a high return on investment. This means, once you have installed your outdoor sign, you don’t need to spend on it. Moreover, they’re available in various styles, designs, and sizes, and are suitable for every business’s budget.
They’re Subtle yet Effective
Marketing is crucial, and companies often go overboard, opting for aggressive marketing techniques. Marketing techniques that are right in the face can put customers off. Signage can offer customers a break from such techniques while subtly appealing to them. Moreover, through outdoor signage, customers feel their space is respected since no outreach is required.
Outdoor Signs Target Various Demographics
Sure, other marketing and advertising techniques are effective, but they need to be altered constantly to appeal to specific demographics. By doing so, businesses narrow down their prospects, leading to a decrease in sales. When an outdoor sign is installed, it appeals to all demographics, nearly everyone that passes by the sign. As a result, it attracts more customers and piques their interest in your business.
They Can Be Personalized
One of the top benefits of outdoor signage is it can be customized to exhibit your brand’s true identity. When you work with a professional signage company, you can ensure your signage is aligned with your company’s uniqueness. In simpler words, you can use various fonts, sizes, lights, colors, types, etc., to ensure your signage is designed to perfection and appeals to potential customers.
Benefits of Indoor Signs
Indoor Signs Appeal to Existing Customers
Congratulations! Your outdoor signage has successfully attracted customers to your store, but what next? You benefit from indoor signs! Indoor signs can appeal to your customers in an impactful way. Indoor signage can be used to attractively display lucrative information such as discounts, deals, etc.. Moreover, if you make the most of them, you can build your brand customer base and brand identity.
It Raises Brand Awareness
Most customers’ initial impression of a business is its indoor signage. This is a chance for you to raise brand awareness among current and potential customers. Signage can display your brand’s identity, such as the logo, in a visually appealing manner while also attracting new customers. You may regularly remind your consumers about your business’s products/ services by strategically displaying them in your lobby and welcome areas. You can also increase brand awareness by customizing indoor signs, aligning them with your company’s color theme, logo, or tagline.
Customize them however you like
Many different types of signage may be changed and reused. You can update it to reflect the seasons and holidays, as well as introduce any promotional or discount deals you may be offering. So, if you’re having a summer discount, utilize your indoor signage to make the most of them.
Outdoor Vs. Indoor Signage: The Difference
Exposure to External Conditions
Outdoor signs are meant to be put up outside in open spaces. Unlike indoor signs, these signs require adequate weather protection to withstand various weather conditions. If outdoor signs are exposed to external conditions for an extended time, you might expect major problems. Therefore, ensure you check if the company you’re dealing with provides weather-appropriate hardware before investing in higher-resolution digital displays. Additionally, schedule routine maintenance to avoid long-term harm.
On the other hand, indoor signage isn’t affected by such factors since they have zero exposure. Sure, an increase or decrease in temperature can impact indoor signage, but custom indoor signage requires minimal maintenance.
Target Audience
Other types of signage, outdoor video screens, and other elements compete with outdoor signs. People will see your sign, but you only have a few seconds to make an impression. Your outdoor digital signage must capture the attention of passers-by and convey the message.
When it comes to indoor signage, the major target audience is the foot traffic in your retail store. These customers will visit your store willingly, and you need to pique your audience’s interest through indoor signs. Your target market is already aware of the products or services you provide, and now, you’ve also got their attention. As a result, your message should focus on what appeals to them personally.
Signage Brightness
Outdoor signage needs to be brighter than indoor signs since it can be tough to read signs in broad daylight. As a result, outdoor signs require features that work best during the day and night. For instance, ideal outdoor signage should have anti-reflective and UV filters. This can help customers read or view the signage easily in the sunlight. Plus, these signs require bright lights to stand out in the dark, making LED lights the perfect options.
However, indoor signs don’t require bright or sharp displays, such as LEDs, as they’re placed in controlled environments.
Which Signage is a Better Option?
Outdoor and indoor signage have their fair share of benefits and drawbacks too. So, deciding which signage is better can be a tricky answer. However, this choice can vary from business to business. For instance, businesses wanting to retain customer loyalty can use indoor signs since these signs are placed inside. As a result, businesses can attract their customers and generate more sales through various displays.
However, if you want to expand your business and attract new customers, a spot on outdoor signage would work best for you. So, it’s your call!
Looking for an Expert Sign Company in Orange County, CA? Get in Touch with Anaheim Signs
Whether you want to install indoor signage or outdoor signage, a professional signage company can help you out!
If you’re looking for a professional custom business signage company in Orange County, look no further than the best in town—Anaheim Signs!
Anaheim Signs is a leading sign company in orange county, CA, with an experience of over three decades. The sign company takes pride in offering various business signs, including indoor signs, outdoor signs, illuminated signs, custom design signs, electric signs, lighted channel letters, 3D letters, building signs, monuments, etc.
Get in touch with them today to get your free signage quote!
