The Importance Of Outdoor Business Signage In Building Brand Recognition. As mentioned before, your business logo is an important tool in creating recognition for your company. With the explosion of technology these days, you can easily design your own logos or use software to create them.
But what about all of those other parts of your business that are not directly related to your product? What about your outdoor signage, for example?
As we know, marketing at its core is about communication, so it makes sense then that establishing a strong brand extends beyond just your logo and website. It includes everything from how you market yourself, to what you advertise, to what colors you use — even outside of advertising!
Lighted Business signs play an integral part in developing your branding. They help establish your business as being professional and dependable. This helps build trust with potential customers.
Furthermore, they promote your business name and message, which are two very key pieces to your marketing puzzle. Your sign’s design also contributes to this by making people feel connected to your company and encouraging repeat visits.
This article will go into more detail about why having good outdoor business signage is important, and some tips on how to improve yours.
Traditional outdoor advertising signs
As I mentioned earlier, traditional outdoor advertisements or business signage are anything that show your business’s name, information about you as an organization, and maybe some pictures or designs. These types of ads are very common — almost every business has at least one sign for their shop!
The Importance Of Outdoor Business Signage In Building Brand Recognition. These types of advertisements usually stay up for a long time, which is why they are important to have. More people will see your advertisement each day for many years, so it’s important to use good quality materials and design elements.
Businesses that don’t put much effort into designing their advertisements often end up losing customers due to poor branding. People may look elsewhere because your advertisement doesn’t appeal to them or seem relevant to what they want to know.
By using different style fonts, colors, and graphics, you can create more interesting advertisements that stand out.
How to choose your sign
When it comes down to it, signage is an integral part of any business. You can spend lots of money trying to create a thriving marketing space without thinking about what signs you have and where they are located.
Having adequate outdoor signage for your business is just as important as having a mobile phone or laptop!
Your potential customers will assume that your business does not exist if there is no proof. If you don’t have enough signage, people may pass you by because they do not know who you are or what you offer.
In fact, according to statistics, up to 70% of shopping decisions are influenced by logos and advertisements.
Lighting your sign
When it comes to outdoor business signage, your lighting is very important! This article will go into detail about different light types, their functions, and how to use them for your business.
Having good quality lights can make a big difference on whether or not people recognize your business. Luckily, you do not need professional grade equipment to add some shine to your signs! There are many ways to easily upgrade your business’s lighting system.
Solar powered bulbs are one of the best ways to illuminate your business’s name and logo. These bulbs never run out of power, and they always keep working during night time hours.
Tinted glass is another way to enhance your business’s image. By adding darker shades to your windows and doors, you create an aura that projects an intimate feeling. People walking by outside may notice the intensity of the colors, but most likely assume something expensive was paid for these decorations.
A final option is using florescent bulbs. These work similarly to normal fluorescent lamps you would find at grocery stores, only they are brighter and more energy efficient.
Design your sign
When designing your business’s signage, there are two main things to consider. First, what kind of message will you want to send with your signs? This includes whether or not you would like to emphasize certain products or services, promote an event, advertise for new classes, etc.
Second, how can we make your business look good? Color schemes, fonts, logos, and pictures all play important roles in establishing your brand identity.
There are many free design apps available online that can help you create your own style and be cost-effective as well.
Decoration of your sign
When was the last time you saw someone without their cell phone? Or without watching TV? More people are relying on technology to do things for them, so why should business signs be any different?
Instead of putting up a bare wall or floor with nothing but some tables and chairs, use graphics! You can add pictures or designs to indicate what kind of service you offer, who you cater to, or even just to liven up the space.
Your potential customers will spend more time looking at your business if you give it some attention. Investing in signage is an excellent way to start developing your business brand.
Your logo
As we mentioned before, your business logo is one of the most powerful tools you can use to develop brand recognition. When people see your company’s logo, it gives them an idea of what to expect from you as a business owner and person.
It also helps create an emotional connection with your audience by linking their emotions to yours. If someone sees your business logo, they may think about how successful you are or maybe even feel inspired towards a career in your field.
Your business logo should be designed using standard rules of good design. Make sure to research how others have redesigned theirs so that you can apply those concepts to your own.
There are many free online resources to get professional looking logos. You can usually find something suitable if you look around enough.
Your theme
The way your business looks is an important part to creating a lasting impression about who you are and what you offer. How you present yourself reflects both your self-image and the perception of others around you, so it impacts how people interact with you and what they perceive of you!
Your outdoor signage is one of the first things people see when visiting your business, so making sure it aligns with your company’s brand identity is very crucial.
When was the last time you heard someone talk about a business that uses poor quality logo designs? It is extremely likely that there have been at least several such conversations already today. Due to this over exposure, most people develop vague images or impressions of businesses that use well designed logos.
This can be a good thing or a bad thing, depending on what kind of business you run. If your business is considered prestigious and rich due to its branding, then using less expensive sign design templates may not matter too much. However if you want to draw more attention to your products and services, then investing in better looking signs is worth considering.
There are many free website domain name generator tools online that do not cost anything to use. Some even allow you to pick from existing domains so you don’t need to create your own. An easy way to spruce up your business’s look is by trying out different styles for your site’s URL.
Your message
As mentioned earlier, your business’s main goal is to let people know you exist and what you offer through your message or advertising. But how will they find out who you are and what you have to offer?
That depends largely on outdoor signage. If someone comes across your business name or brand logo while traveling or doing something else, then they will know there is an organization or company that exists and what services it offers.
Interior design studios use billboards, advertisements, and marketing materials to get attention for their businesses. Why not create similar types of media for yours?
Take some time to look into ways you can promote your business using different types of outdoor signs.
