When you hear the word “blog”, what do you think of?
Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try.
What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships.
Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line.
In this guide, we’ll review the different types of blogs there are and examples of each. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more.
Before we dive in, what is a blog?
Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a blog. By writing about topics that resonate with your audience and incorporating optimization tactics your business can experience a variety of benefits that result from having a blog.
Speaking of the benefits of a blog, we mentioned some of them above. Let’s dive into them in more detail. This section will help you answer a commonly asked question around the topic: why blog?
There are a variety of reasons why your business should blog. These all explain why it’s a beneficial time investment and addition to your business’s branding, marketing, and sales efforts.
Now that you have a basic understanding of what blogging is and how it can benefit your business, let’s dive into some examples. You can these examples for inspiration and as a point of reference as you start your business’s blog.
The following blog types are targeted at various industries and audiences, and I include real examples of each below. You’ll notice each blog description includes main takeaways to help you apply these examples to your own business’s blog.
Before we start, you might be wondering: Is there anything all successful blogs have in common that I should be keeping an eye out for?
Fair question — and in terms of the examples we’re about to review, the answer is yes.
Successful blogs have a specific purpose that’s clear to readers. Whether or not a blog relates directly to the product or service the company sells, each blog has a defined purpose readily apparent to readers. You’ll notice this is often the main takeaway for the examples we’re about to review.
Now, let’s dive in.
Marketing blogs cover a wide array of topics related to inbound marketing, social media, content creation, and organic growth. They may focus on one specific field within marketing or cover broad, industry-related trends to help you develop a marketing strategy specific to your business.
DWDigitaWeb is an inbound marketing agency. Their blog educates marketers on useful inbound tactics to help them grow their business and drive organic traffic. They write about lead generation, SEO, and how to use your blog to convert readers into customers.
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The HubSpot Marketing Blog is also focused on inbound marketing. It teaches readers about the level of organic growth and traffic inbound marketing promotes. The blog attracts a large audience due to the wide variety of inbound marketing topics that are written about, which apply to virtually every type of company.
Note: HubSpot also has a Sales Blog, Service Blog, and Agency Blog.
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Scholes Marketing publishes a blog for anyone looking to optimize their website and improve their organic traffic with inbound marketing. Their content educates readers on related subtopics including how to build a great, searchable website and how to generate leads and revenue through content.
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Manufacturing blogs are used to inform those in manufacturing and closely-related field (such as supply chain, distribution, and logistics) about best practices, news, and trends in the industry. These blogs keep you up-to-date and well-versed in this ever-changing business sector.
Dustless Blasting uses their blog to promote their product, the Dustless Blasting machine. They share real stories and write about common situations in which their target audience may find themselves in need of the product. They create guides and instructional pieces (as well as instructional videos) to teach customers how to use the machine.
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The Epec Engineering Technologies blog covers a wide variety of topics about electronics manufacturing. There are Q&As, interviews with industry experts, directions on how to assemble specific electronics, cables, and more, and even information on technical writing for similar businesses looking to begin their blogs.
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Marlin Steel’s blog covers all things related to steel production, use, and technology. Blog posts and listicles cover everything from how to use specific steel tools and products as well as how to use steel in various situations. There are also several posts about developments and changes within the steel industry over the years.
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Whether it’s policy, law, treatment, technology, or research, healthcare blogs exist to help businesses and individuals stay informed of the newest and highest impact innovations made in the field.
The Six Month Smiles blog is a place where individuals can participate in clinical conversations and learn more about short-term orthodontics. Blog posts are written by industry experts, including people who work for companies that create and design dental tools. Writers also include hygienists and doctors who perform dental cleanings, surgeries, and more. The blog has a variety of interviews, Q&As, and informational pieces for readers.
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The Algamus Gambling Recovery Blog is for anyone who is (or knows someone who is) going through gambling addiction recovery. The blog covers all topics related to gambling addiction and gambling addiction recovery including treatment, ways to get support, and how to support a loved one going through treatment. The posts are formatted in a variety of ways such as guides to self-help, guides to support, and scientific studies.
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StayWell helps businesses, healthcare providers, and others discover and create health empowerment solutions. Their blog, called StayWell Insights, does this, too — their pieces provide readers with a wide range of information about health habits, insights, studies, and trends. All of their content is supported by scientific studies and news.
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Ecommerce blogs help online businesses and retailers of all kinds learn about the best technology, trends, and tools in the industry to help them grow and reach their short and long-term goals. These blogs cover ecommerce marketing and strategy, online shop development, and more.
Women who work in virtually any industry can read the blog to feel inspired by other businesswomen as well as learn about different aspects of being a woman in the workplace (gender equality, stereotypes, etc.). Lastly, there are blog posts related to attire including topics about what to wear on your first day, casual Fridays, and to job interviews.
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From baseball and softball bat reviews to bat gift ideas, the JustBats blog covers all topics related to finding the right bat for every individual. JustBats sells hundreds of baseball and softball bats, so their blog does a great job of explaining to customers which options are best for them.
There are blogs about bat brands and specific models, as well as posts about technique and how to improve your baseball or softball skills and knowledge.
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G FUEL is an energy drink, and the company has a blog they use to promote their product line. The content G FUEL shares includes news about their business as well as their products. Rather than trying to discreetly talk about their drinks, it’s very obvious to readers that G FUEL is trying to provide education around the benefits of their product and what makes them stand out against their competition.
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It’s no secret that the tech world is always evolving. With so many advancements being made every day, it’s critical that businesses do what they can to keep up with the cutting-edge developments that impact their ability to grow and reach their target audience.
Dotloop is a real estate transaction management solution used by professionals and clients to conduct and close deals. Dotloop’s blog covers all topics related to real estate automation, what it’s like to work in the field, industry trends, and product offerings. They also write about the ways their product can help simplify all aspects of the real estate process.
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Adaptive Insights is a business and financial planning software company. Their blog provides insight into how active financial planning processes drive success. Their blogs include tips, latest news, and best practices related to active financial planning. Adaptive Insights even writes about specific causes and events that matter to them as a company (such as social causes, employee and customer success, etc.) so readers get to know them on a deeper level.
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Inside Design by InVision — a digital product design platform — has a blog for technology, UX, UI, and product designers. Designers can turn to the blog for inspiration or to learn about industry trends, resources, and best practices. There’s also a section of the blog that covers design news and information about design workshops.
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Education and nonprofit blogs provide teachers, administrators, volunteers, and leaders with a way to learn about each other’s findings and strategies. Most importantly, they give these people the opportunity to collaborate and share knowledge to help each other grow.
Tech Away is an education-focused company that recruits individuals in North America to teach abroad. Their blog provides interested teachers and site visitors with a look at everything they need to make an informed decision about whether or not Teach Away is right for them. Blog topics include teaching abroad vs. teaching online, teacher training, teacher success stories, teaching destinations, and more.
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Trinity College in London is a school focused on performing arts, English, music, and teaching. They have several education blogs for students, teachers, performers, and retailers. Trinity has separate blogs for each of the respective fields of study they offer so visitors can easily log on to read, or subscribe to, the content that matters most to them.
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GuideStar by Candid is a well-known clearinghouse of nonprofit financial and leadership information. No matter the type of foundation you work for, this blog is a place where you can learn about all sides of running or volunteering for a nonprofit. Their blog posts provide a summary of nonprofit news, best practices, and information about leaders.
Digital agency blogs allow your business to get help and advice from certified agencies and consultants. The following blogs belong to service providers from across the globe that help businesses implement successful digital and inbound strategies.
Synx is a digital agency, marketing, and technology company based out of Australia. The Synx blog covers all things related to digital marketing including tips and tricks about content, inbound tactics, mobile marketing, and more. They share their blogs in an array of formats including listicles, interviews, success stories, and thought leadership pieces to cater to all types of readers.
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Dotdynamic is a digital marketing agency based out of Ireland that provides businesses with the techniques and strategies they need to generate qualified leads and convert more people into customers, both on and offline.
Their blog provides businesses with key insights and tips on how to achieve an impactful and effective digital marketing strategy. They also educate readers on the latest industry trends and tactics to attract, engage, and convert more audience members.
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HAL Company is a digital agency and consulting company based out of Argentina. Their blog shares applicable advice and information about the latest trends in marketing, sales, and automation platforms throughout their variety of posts and listicles.
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Whew, that was a lot of info … but, hopefully you’re feeling inspired and ready to begin (or improve) your business’s blog. Don’t be afraid to experiment with the type of blog content you produce and share — after all, blogging is an iterative process. And remember to remain open to new ways to engage your target audience with your blog down the road.
Blogging can be an effective way to positively impact your business’s bottom line. No matter your industry or business size, you can start and manage a blog that brings in leads, converts them into customers, and boosts revenue.
You’ll also likely see an improvement of your brand awareness once your blog begins ranking and growing. Remember — building a blog takes time and patience, but the results are worth the wait. So, determine what type of blog is right for you, use the examples we’ve reviewed above for inspiration and guidance, and start writing.
Originally published Aug 23, 2019 4:04:00 PM, updated August 23 2019
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29 May 2019
When it comes to lead generation on social media, most marketers cringe from the bad taste in their mouths left from the last campaign that turned sour. In fact, for 63% of marketers, generating traffic and leads are the biggest challenges in their companies in 2019.
As of 2018, organic reach has plummeted yet again, favoring posts from friends and family rather than those from pages. However, social media is still one of the most effective channels for lead generation, simply because it’s where your ideal target audience spends a huge chunk of their free time every day. On top of that, the laser-precision targeting makes it effortless to market to very specific audiences.
In this post, we’ll give you 5 underrated ways to generate high-quality leads on social media – without breaking a sweat or spending a fortune on ads.
Just a couple of years ago, LinkedIn was taken anything but seriously compared to other major social media platforms. It was a dull network where people went to update their position every now and then.
In recent years, however, LinkedIn has become the go-to place for B2B and B2C discussion – and lead generation. Besides paid ads, there’s room to generate leads for free, using LinkedIn groups. This is also one of our most successful lead generation channels.
The idea is simple:
Obviously, things are a little more complicated than that. The reason why marketers shy away from this approach is that it takes a significant chunk of time and it’s difficult to measure success. Here are some general tips to make the most out of this lead gen approach:
Your leads have common sense and it’s not difficult for them to differentiate someone spamming their content with a genuine expert, offering advice and help. Out of all the methods here, this is the one that takes the most time. Moreover, tracking the return on investment is fairly difficult.
By definition, gated content is a piece of content which visitors can only access by providing their details on your landing page, such as an email address. This piece of content can be anything from a case study, white paper, webinar ticket, cheat sheet, swipe file, etc.
When promoting your gated content on social media, there are bound to be visitors who click through but don’t leave their data. There could be several reasons for this:
Remember, your followers have plenty of free content available out there – you need to make an offer that’s worth their precious contact data.
For example, Hubspot is one of the most renowned names in marketing today, and they owe much of that success to the gated content on their website. Below you’ll see a screenshot from one of their resources, a Content Marketing Workbook, which you can download for free – if you provide all of the data they require. Much of the gated content they have is posted as sponsored on their social media profiles, such as LinkedIn.
I’ve downloaded this workbook and several other materials from Hubspot and they always provide value – you can use them to better your marketing efforts. Note that in return, Hubspot not only generates leads but also collects all of the data needed to qualify those leads right off the bat. If you can create a captivating social media post that leads to a valuable piece of gated content, you’ll have a fresh stream of qualified leads at all times.
Everybody likes free stuff, and your leads are no exception. Take a look at the example below from Instagram:
In return for a chance to win a cool gadget, this company’s followers are willing to leave a comment, tag 3 friends and follow the page. The benefits are threefold, and the company is getting massive exposure while investing only a couple of hundred dollars.
There are countless ways to set up a contest, but the rules for generating quality leads are more or less the same:
Needless to say, you should run the contest on the platform where your target audience spends the most time. Finally, if you can’t give away physical products, you can always offer discounts, coupons or special offers.
Do you remember a few years back when Buzzfeed blew up with their quizzes? Everybody wanted to find out which country they should really live in and which Friends character they are. It turns out that quizzes are actually great for generating highly qualified leads.
Why and how do quizzes work actually? It’s simple – people love the moment of introspection, getting to find out more about themselves in mere minutes, and they leave their contact data to get the results. Besides, they’re a great way to waste time at work (when you should be writing this article, for example).
Even though Buzzfeed’s popularity has died down over the years, quizzes remain an excellent solution for lead generation on social media, with apps such as LeadQuizzes, Interact, Qzzr and others. What’s great about quizzes is that they work for every social media platform out there.
Video is the next big thing in marketing, according to absolutely every marketer out there. In fact, research says that 78% of businesses increased their generated traffic through video marketing. This presents a huge opportunity for businesses of all sizes to get some relevant traffic and qualified leads.
The biggest issue with video marketing is that it takes significant time and resources. Filming and editing quality videos do not come cheap and it’s difficult for smaller companies to justify the ROI. However, live video comes at a much cheaper price and you don’t need a talented team of video editors to pull it off.
Using live video (on Facebook, Snapchat or Instagram), you can tune in directly with your audience and showcase a demo of your product, keep them up to date with industry news, invite someone exciting for a guest interview and do anything that comes to mind.
Here’s why live streaming works so well. First, on each of these platforms, your followers will get a notification when you go live. In the age where organic traffic is dying, it’s an excellent way to get impressions for free. Two, there’s an element of scarcity – the video is live only once and followers will want to participate. They can replay it later, however. Finally, live streaming is authentic – there is no expensive editing, special effects or a clever script. It’s just you and the audience, as intimate as it gets.
Wondering if it works? Here’s an example: Buzzfeed started a live stream video on something seemingly simple – how many rubber bands does it take to cut a watermelon in half? Call it trivial, but they were able to get 800,000 participants by the end of the 44-minute video.
Your aim is probably not to get as many viewers as possible but to turn those viewers into income. You can do this by promoting your products, answering customer questions, offering discounts and special offers and other methods of lead generation.
Lead generation doesn’t have to be boring – it can actually be a great way to interact with your followers. Whether you’re working in B2C or B2B and no matter the social media platform you use, you can generate high-quality leads without resorting to paid ads. What’s your favorite way to generate leads on social media? Let us know in the comments.
Author bio: Mile Živković is a content writer and work-life balance expert at Chanty – a simple and AI-powered Slack alternative. When Mile isn’t busy writing epic posts on productivity, work-life balance and time management for Chanty blog, he’s probably driving somewhere. His hobbies include cars (huge fan of Alfa Romeo), photography and collecting pocket knives. You can catch him on LinkedIn.
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