There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.Read more »
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision.
It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design.
When this happens, visitors won’t convert.Read more »
Creating content can feel discouraging.Read more »
Online project management tools can let your team collaborate remotely to manage projects and share data. Which one should you use? Here are 12 of the best project management tools for online collaboration.
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Publishing a book can help you get recognized as an expert and may bring in income. But how can you get a book published? Here are three options along with the pros and cons of each.
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Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.Read more »
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.Read more »
Leasing office space is a big financial decision. Whether you’re renting space for your business for the first time or relocating, get answers to these 14 questions before you sign the lease agreement.
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For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.
In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.Read more »
In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch.Read more »
Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.
For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.
Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.
2020 is the time to make data more human.
Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.
Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.
Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.
In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.
Strive for efficiency and alignment across your organization. Here are a few ways to do this:
1. Align all departments within the organization around being a data-driven company and agreed-upon goals.
2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it?
3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results.
4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application.
In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?
According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”
If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.Read more »
We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally.Read more »
Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also greatly impact your company’s long-term growth.Read more »
Have you ever really explored the depths of marketing emails you receive?
If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails.Read more »
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead.Read more »
You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords.Read more »
Small businesses are as important to vibrant communities, as the communities are to small business. Here are steps leaders can take to reboot communities and their small businesses after the pandemic.
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In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year.Read more »
How much time do you spend online each day?
If we’re honest with ourselves, we know it’s probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day.
Imagine if you could put that time toward accomplishing your goals.
That’s why we love the digital minimalism movement.Read more »