Davis introduces Santa Cruz to tank warfare with a devastating, 1-punch knockout

Davis hands Santa Cruz the first knockout of his brilliant career and takes the WBA 130 and 135-pound titles, with a punch that even scared him.

Voting at Westminster polling site temporarily halted after ‘suspicious package’ is found, then deemed safe

A Sheriff’s bomb squad determined the package was not explosive.

5 potential breakout players for UCLA football in 2020

There was offseason turnover at positions such as tight end and linebacker that will require UCLA to find new faces to fill the void.

After updates, Andrew McNally’s former Altadena estate relists for less

The $3.495 million asking price is $295,000 less than originally sought in March 2018.

13 Businesses With Brilliant Global Marketing Strategies

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers.

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

32 of the Best Website Designs to Inspire You in 2020

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you.

What Are The 4 P’s of Marketing?

If you’ve been a marketing professional for years now, learning about the four P’s of marketing might seem like a throwback to you.

However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix.

What Video Marketers Can Learn from 5 Memorable Australian Commercials

By September of 2019, nearly 60% of Australia’s population was on YouTube.

High school schedules: Anaheim football

OCVarsity has the updated high school football schedules for the 2020-21 season.

Community backs Mission Viejo yogurt shop owner after lawsuit threat over masks

The yogurt shop has been booming with support since the video went viral on Twitter

The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as … wait for it … “everyone”.

*cringe*

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century.

L.A. man sent to prison for running a lottery fraud scheme targeting Latina grandmothers in Southern California

A criminal complaint cited crimes tied to the scheme across Southern California, including in Maywood, Long Beach, Baldwin Park, Hawaiian Gardens, Fontana, Lakewood, San Pedro, Garden Grove, Ontario, Santa Ana and Chula Vista.

Report: Pandemic Impact on Small Businesses

The COVID-19 pandemic has devastated many small businesses. More than 40% expect 2021 to be just as bad. These survey results contain statistics and comments from small business owners about the pandemic and what government can do to help.

Whicker: Dodgers’ Justin Turner forgot he was part of a larger community

Turner deserved to be in the midst of the celebration, but someone needed to save him, and everyone else on the field Tuesday night, from himself.

How to Develop a Strategic Sales Plan

A strategic sales plan can make your small business sales skyrocket. Here’s what should go into your sale plan.

How to Develop a Strategic Sales Plan

A strategic sales plan can make your small business sales skyrocket. Here’s what should go into your sale plan.

How COVID-19 Has Impacted Business: A 6-Month Retrospective

It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they’ve ever been, and companies delivering a great digital customer experience are winning.

How to Cultivate a Data-Driven Marketing Team

Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.

Whatever happens Tuesday, life will get better: John Stossel

Remember: The most important parts of life happen outside politics.