UCLA men’s basketball prepares for first true road game

Bruins face longtime rival Notre Dame in South Bend as coach Mike Cronin tries to get his team playing better beyond the 3-point line and limiting opponents’ runs.

8 Ways to Get More from Your Existing Customers

If you’re not leveraging your existing customers, you’re losing out on a low cost source of new business. Here are eight ways you can sell more to your current customers.

How to Get Existing Customers to Keep Coming Back

Hanging onto existing customers is a sure way to help your business thrive. Here are four ways to gain customer loyalty.

Customer Retention Strategies to Help Small Businesses Succeed

Customer retention is important to the success of your small business. Apply these customer retention strategies in your business to build loyalty and keep customers coming back.

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same.

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Sure, many millennials and Gen Zers are considered “young adults.” Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?

How 13 Brands Are Leveraging Snapchat Discover

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences.

However, marketing on Snapchat hasn’t always been easy.

Corona del Mar’s opponent in state football championship game has familiar look

Football notebook: The coach for Serra of San Mateo is a former star player and assistant coach at De La Salle; schedule and fan info for the state championship games; Katella coach Fred DiPalma is retiring.

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media”, “mobile-first experiences”, or even “video marketing”.

How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.

CIF-SS girls basketball polls: Monday, Dec. 9

As selected by the CIF-SS Girls Basketball Advisory Committee

10 Low-Cost Service Businesses to Start from Home

Service businesses can be very inexpensive to start, and often can be run right out of your home. Here are ten types of service businesses you could run.

How to Start a Virtual Assistant Business

Want to start a virtual assistant business? Here’s what you need to know to get started as a virtual assistant and find customers for your VA business.

CSS Preprocessors Compared: Sass vs. LESS

There are popuplar CSS Pre-processors LESS and Sass. CSS Preprocessor primarily intends to make authoring CSS more dynamic, organized and productive by bringing several programming features into the it such as variables, mixins, and conditionals. The question now is which of these two do the job better? To decide, we will compare the two in…

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35 Coming Soon Pages For Your Inspiration

One of the most important aspects of promotion is to create a hype of your product or service before it’s launch. In this respect, an interesting coming soon page can play an important role in creating a hype about your soon-to-be-launched website. If you’re looking for ideas to create a cool coming soon page for…

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How We Prioritized Which Review Sites We Care About at HubSpot

HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.

5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients.

One time, I was posting a blog on Facebook, but it kept aggregating the wrong image.

Frustrated, I went to Google to find the answer: social media cards.

Austin Ekeler, Philip Rivers lead Chargers to romp over Jacksonville Jaguars

Austin Ekeler exeeds 100 yards rushing and receiving and Philip Rivers celebrates his 38th birthday with three touchdown passes as the Chargers roll past the Jaguars to end a three-game losing streak.

13 Creative Stunts People Used to Land Their Marketing Dream Jobs

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it.

To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy.

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

Official: Base shooter watched shooting videos before attack

PENSACOLA, Fla. (AP) — The Saudi student who fatally shot three people at a U.S. naval base in Florida hosted a dinner party earlier in the week where he and three others watched videos of mass shootings, a U.S. official told The Associated Press on Saturday.