Top Posts Archive

Theater review: At the Pantages, ‘Phantom of the Opera’ delivers the notes
The singing is top-notch. The plot and staging remain as ever.

Country radio DJ Scott Ward leaves K-FROG/95.1-FM after 24 years
Ward had worked at the station since 1995, including a long run as one of the Frogmen, the morning DJ/hosts.

14 of the Best WordPress Survey Plugins
wordpress-survey

Are your users happy with your website, or are you simply assuming they are?



Start an Online Content Writing Business
Want to make a living writing? Here's what you need to know to start an online content writing business.


16 Stats That Prove the Importance of Local SEO
Local-SEO-Statistics

When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it?

You pull up your favorite search engine for a little online research, of course.



13 Great Landing Page Examples You’ll Want to Copy in 2019
landing-page-examples

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer's journey.

Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.

Here's a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they've received, they might be more likely to respond to or purchase a product from a company rep who calls them.

In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company.

After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication's newsletter or subscription. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content.

Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.

Even after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing.

To determine your conversion rate, simply divide the number of conversions a webpage generates by the number of people who visited that page.

If your conversion rate isn't close to the average just yet, don't worry. Nailing those percentages can be a bit challenging at first, especially is you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly.

Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.



How to Write a Great Email Signature [+ Professional Examples]
email-signatures-examples

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.

A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're working on.



How ‘Norco ’80’ author Peter Houlahan tracked down the true story of a deadly Southern California bank heist and shootout
Five bank robbers hit a Norco bank in May 1980, sparking a chase and rolling gun battle that sprawled across two counties and left a deputy , as well as two of the robbers, dead.

15 Free Professionally-Designed Landing Page Templates
GettyImages-1016053032

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy.



The Best WordPress Lead Generation Tools and Plugins in 2019
wordpress-lead-capture

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges.



The 4 Best Content Management Software Tools in 2019
content-management-software-tools

These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well.



The 13 Types of Landing Pages & How to Pick One for a Campaign
landing-page-types

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test.



The Simplest Answer to, “What Is Product Marketing?”
what-is-product-marketing

Pop quiz: If you had to define product marketing right now, what would you say?

A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere ... even on Google.



The 19 Best iPaaS Vendors for Any Budget
ipaas-vendors

As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can't communicate effectively, you're going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.



The Ultimate Guide to Product Marketing in 2019
product-marketing-1

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for.

Source

Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles, and it also relates back to this being a new era for the bus.



A Short & Sweet Guide to Software Apps vs. Suites
Software-app-and-suites

Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity.



Women’s World Cup 2019: How to follow, where to gather to watch in Southern California
A number of bars and restaurants around Southern California will be opening up to show most — if not all — of the matches.

The Ultimate Guide to Video Marketing
video-marketing-1

Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.



The 15 Best WordPress Booking Plugins in 2019
wordpress-booking-plugins

The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience.



13 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy
ice-breaker-workplace

Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker.



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