No matter the size of your business, illuminated channel letters can draw people in while being more energy-efficient than neon signs.
These illuminated signs are typically constructed of aluminum, which is lightweight yet sturdy enough to withstand all sorts of weather elements. They can either be flush mounted or backer mounted.
Front-Lit
Standard channel letter signs can often be found at retail storefronts and commercial buildings, as well as pole signs and monument signs to attract motorists from afar. Utilizing LED modules, this style of signage uses illumination of its letters for an eye-catching appearance that draws customers toward your brick-and-mortar location or brand.
These signs are generally made out of flat sheets of aluminum that have been cut to the shape of letters using computer-driven routers, with return sides bent to match the back shape for a finished look. Their faces may consist of acrylic or polycarbonate which may either have translucent or opaque designs to meet customer preferences, secured together using trim caps and ultimately visible from the street.
There are various methods for mounting front-lit channel letters, including raceway mount, direct mount, and backer mount. Raceway mounting utilizes a metal box to house all of the electrical components (wires and power supply) needed for your sign and reduces the number of holes drilled into building facades or storefronts – this form of sign mounting is very popular with property managers and helps preserve the aesthetic value of their facades.
Direct or flush mounting of front-lit channel letters is another mounting method available to you when considering your front-lit channel letter placement options. With this mounting method, letters are mounted directly onto building facades for more prominent and eye-catching appearance. However, when considering this mounting option it’s essential that you take into consideration their visibility as well as target market.
Backer mounting allows you to install front-lit channels more upscalely while adding some luxury. It consists of using a metal cabinet as the source for everything necessary for illumination, such as wiring and power supply. Although more costly, backer mounting provides the perfect way to add that final touch of class.
Back-Lit
Channel letter signs illuminated with lights present a striking sight that draws customers’ and passersby’s attention. From front-lit, back-lit or combination-lit versions – channel letter signs provide three-dimensional signage pieces which can be customized in font, size and color to create a distinctive display which highlights your company logo and branding.
Front-lit channel letters are one of the most widely-used forms of illuminated signage, featuring light emanating directly through their translucent face to produce an eye-catching halo effect. Back-lit channel letters – more commonly referred to as reverse halo signs – use aluminum face letters with light shining from behind for an impressive reverse halo effect. Both types come in various thicknesses to meet your business needs.
Combination-lit channel letters or front/back lit channel letters provide a striking combination of front/back lighting for an eye-catching result. These signs utilize acrylic faces mounted with trim cap onto aluminum returns that can be back-lit with different colored lights to produce an eye-catching halo while aluminum returns provide sturdy support. Together these lights create an eye-catching front lit display which draws attention to your company.
Consider several key criteria when selecting illumination for your sign, including its location and visibility in relation to storefront, desired aesthetic, message intended, brand colors used by company etc. You may wish to highlight them using LED or neon bulbs to achieve an eye-catching effect.
As well as considering style and finish when selecting a channel letter sign, mounting options also need to be taken into account. A flush mount works well when mounting it on walls or surfaces that make accessing wires difficult; direct mount requires drilling holes through building facades – and is best used with taller signs.
Installation requires keeping in mind the fact that backlit channel letters require access to electricity as well as an electrical junction box, and your sign vendor can help determine which mounting option best fits your business, as well as where best to position the sign on the building.
Combination-Lit
If you want lighted signage that will catch pedestrians’ and drivers’ eyes at any hour of day or night, channel letter signs could be just what’s needed to attract their attention. These three-dimensional letters illuminated with LED lighting are more energy efficient than traditional neon signs while remaining durable with less maintenance requirements compared to their neon counterparts. A well-placed channel letter sign can increase foot traffic to your store or restaurant and create a professional image for your business.
There are various kinds of channel letters, but the most prevalent type is front-lit type – commonly referred to as standard or front lit signs. This sign uses aluminum returns and sides, acrylic faces, trim caps and internal LED lighting that can be customized to match your company’s brand colors as well as adding a logo for an eye-catching final appearance.
Back-lit or reverse halo signs are another popular type of illuminated channel letters. Similar to its front-lit counterpart, these signs use acrylic faces with LED lighting directed backwards towards each letter for an eye-catching halo effect that creates an impressive presence at your site. You can even select different colors for each side.
Combining these two forms of signs is the most expensive solution, yet can provide a fantastic return on investment by drawing more traffic and driving revenue to your business. No matter if your company operates from just one or many locations, these lighted signs help establish consistent branding image across them all and build brand recognition throughout the day and night.
Illuminated channel letters can be an effective way of drawing customers in, whether that be for coffee shops, grocery stores or clothing boutiques. Illuminated channel letters provide the easiest and most affordable way to attract attention and encourage people to visit your store; plus they can promote it day or night depending on your target audience preferences.
Customization
Your sign selection can be the first impression your customers get of your business, so it’s crucial to choose one that stands out and can easily be read. Lighted channel letters offer an effective solution and offer many customisation possibilities that match up perfectly with your company style and branding.
Front-lit channel letters are among the most widely used styles. These signs typically feature an aluminum composite panel back, 3/16″ acrylic face and trim cap, aluminum returns on either side, with any necessary colors to suit your brand palette as well as either LED modules or neon tubing as lighting sources.
Another popular lighted channel letter option is the combination-lit channel letter, which features both front and back lighting elements for creating a striking “halo” effect on signs. These types of illuminated letters are particularly popular with restaurants, retail stores and other commercial enterprises.
Choose a black-and-white face on your illuminated channel letter for maximum effect, creating a stark distinction between daytime and nighttime viewings. This approach allows your business to stand out during the day while drawing customers in at nighttime.
No matter which sign type you select, it is crucial to keep in mind that its letters must measure at least eight inches tall in order for LED lights used to illuminate them to work effectively. Anything smaller would reduce effectiveness.
Although more commonly found outside, lighted channel letters can also make an excellent interior sign choice. Their elegant look fits right in with any lobby or shopping mall setting and will help strengthen customer perception of your brand identity.
Add an extra level of customization by including your company logo or symbols into the sign, giving it a truly distinctive appearance in the local business environment. For example, consider getting a cloud sign shaped like your company’s logo for an eye-catching and truly striking appearance.
