The marketing and advertising landscape is significantly enhanced by the signage industry, which encompasses all aspects of creating, producing, and installing signs for various businesses and organizations. This article will explore the definition, scope, and importance of the signage sector.
The sign industry represents a vital and rapidly growing segment of the American economy. According to‌ the International Sign⁤ Association (ISA), this sector employs over 200,000 individuals and generates an impressive annual revenue exceeding billion. So, what is the scale of the sign industry in the United States?
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