Make your sign bright
More often than not, business signs are not drawn up well or their color is faded. It can be very difficult to recognize the name of the company if you don’t go by the sign every day.
If there is no other way to attract people in your area, try drawing some simple shapes in colorful paper. But make sure that these shapes have a reason to be there. For example, a circle could represent unity, while a square could stand for stability.
These are all ways to say that this is what your business is about. People will start recognizing your brand when they see it. Also, making your sign large and colorful makes it more noticeable.
Make it reflective
More than one way to skin a cat, but definitely more fun if you do it literally.
Everyone knows that a business’s exterior is its first (and sometimes last) impression on customers.
If your business has a front door, it must be open and accessible at all times.
People don’t buy what you sell, they go inside whatever direction their eyes lead them.
Whether you have windows or not, people should be able to see outside.
And since most businesses are homes, people should be able to enter through the back as well.
Also make sure there are signs letting people know where to find the shop, so they can plan their visit. And while we’re talking about signage, give yourself a boost by making the name of the store recognizable.
It doesn’t matter how big or small the sign is; just having something identifiable will help humanize your place and separate you from the rest.
Finally, put up a window for your logo or other identifying features. People like looking out at logos and recognizing text. It makes them feel secure.
Add an image
It’s hard to read text alone, so add some visual interest by adding a picture or graphic to the page. Make sure that the picture is large enough to be seen easily from both far and near.
There are many free web tools you can use to create your graphics. You also can find online software that will help you convert your images into digital art.
Another way to increase foot traffic to your business website is by giving it a unique name and brand identity. This helps people recognize who they are doing business with.
You may have several different brands within your business, but only one website. By having a unique branding identity, each time someone visits your site they will know what company they are in.
Add a video
Videos have been one of the most effective ways to enhance your online presence in recent years. People love watching videos, which is why you should use them more often.
There are many reasons why adding video content to your website or business’s marketing efforts is a great way to connect with your audience and boost traffic to your pages.
People who watch videos take their time to read less than they normally would. This is because when people first see the information, they have to do little reading.
However, as they begin to read the article, they start paying closer attention, until they can hardly wait to find out what happens next.
In addition to being good entertainment, videos let you know about things related to your business or service. You can make it fun by making a video that has jokes and/or dialogue.
These discussions allow viewers to get into the mindset of both the writer and the subject. Because we spend so much time listening to audio, using media interviews is very entertaining.
Tell a story
People love stories. We like to hear tales of woe or triumph, especially when we are hungry for them.
Therefore, if you want more people to visit your business, tell a story. Make it a tale about your personal experiences or observations that can be spread via social media.
This way you will reach millions of potential customers. They will see your story and want to read how it ends.
Here are some examples of stories you could share:
How to make an espresso drink
How to prepare perfect cocktails
What foods go well with Asian cuisine
Examples of stories that illustrate lessons that we can all learn from
Make it eye-catching
People love simple ideas that are done well. If you want more foot traffic in your business, then you need to implement one or two of these tips that we have listed below.
They are all things that you can do right now to increase foot traffic into your business.
The first thing you should do is find something beautiful to look at. Something beautiful could be a painting, flowers, or any kind of decoration.
You should also consider what would appeal to your sense of beauty. Would you like colorful decorations? Perhaps you’d prefer minimalist decor with a lot of nature scenes.
These are all things that you could do right now to make your place more appealing.
Make it informative
Blogs are very popular these days. Many business owners have their own blog to promote their products or services or to communicate with their customers.
You should also have content that is relevant to your target market. For example, if you are selling shoes, then your topic blog posts could be about trends in women’s footwear, how to find high quality shoes online, or about different shoe brands.
Your readers (known as patients) want information and answers, so make it useful and easy for them to read by using simple language.
Blogs are written collaboratively. That is, they are written by and for people who use the internet daily. So most blogs focus on technology and computers. However, hospitals and healthcare providers also need to understand this medium because many people turn to their smartphones after losing jobs, needing help, or when emergency situations arise.
Many doctors, nurses, and hospital staff write blogs to share news, opinions, and tips related to medicine and health.
Make it unique
More than anything, uniqueness is what makes someone’s business stand out from the crowd. When you are working to develop your brand and attract customers, this is always the first thing you need to focus on.
You want people to know that they are not going to get something else because everything about your product or service will be different from everyone else’s.
This could mean having more features and benefits than others, being more expensive or offering less traditional choices.
It can also include things like branding that includes color schemes or designs that make your products distinct from one another.
Another way to keep your business unique is by providing better customer service than your competitors. If you have expertise in an area, why not offer advice? These are all ways to bring attention to your business and help it grow.
Make it personal
Even if you are running a business, you can still make your location feel like home by using things such as a comfortable chair or couch people can sit on. You can also put pictures of places in your neighborhood on the walls so people will feel more at ease.
Most people that visit a place know what they want from there. They have a sense of where they should be.
Making a space that is fun and unique is great, but it’s not enough. If people don’t understand your shop, their experience is going to be limited to how easy it is to navigate, whether or not they can actually find something, and whether they get helpful service.
You need to create an atmosphere that is welcoming and friendly. When someone feels welcome, they are much more likely to trust you and their conversation with you. It only takes one bad experience to lose a customer due to familiarity bias.
If you work in a store, you know that customers must rely on you to direct them to the products and services they require. You are responsible for helping them find what they need and being able to help them out when they leave.
