Are you looking to promote your business to your local market? Monument signs are illuminated and are just a few of the many different types of signs you can use.

The Ultimate Guide to Types of Business Signs

Marketing and advertising have been growing fast over the years due to the growth of the Internet of Things. New marketing strategies such as digital marketing and video marketing are some of the most talked-about marketing strategies in the business ecosystem. However, it’s important to know that physical marketing is just as important, even more so to local businesses.

A key component of physical marketing is outdoor signs that can be installed in the streets, in shopping malls, or just outside the small business. Research has shown that almost 85% of people live within 5 miles of your local business,making signs exceptionally useful for attracting new customers.

There are numerous different types of indoor and outdoor business signage that you can install for your business. However, you need to understand that even though indoor and outdoor signs are similar, they can serve different purposes. An outdoor sign will be engaging and call customers to the store while the indoor sign will be used primarily for guidance and information purposes. Nonetheless, here are some different types of signage.

Illuminated Signs

One of the first and most essential things you need to know is that lit and unlit signs are very different. Every lit sign is run on electricity which means that you have to consider an additional cost of bills unless you get solar-powered signs. Furthermore, it’s most illuminated signs are now being made with LED bulbs which are more energy-efficient and won’t cause your electric bills to run too high.

Essentially, if you’re a business that needs to operate after dark then you must get illuminated signs as unlit signs are barely visible during the night. Furthermore, you also need to consider how effective illuminated signs are compared to unlit signs. So, if you’re looking to get the best out of your situation then you should consider getting a sign that stays unlit during the day and instantly turns on after dark.

Pylon Signs

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These are another very common type of sign that you will see when you go out. These signs are mostly made with concrete and steel and are mounted at a high point, mostly on a tall pole. Due to their building material, they’re extremely durable and can survive harsh weather conditions depending on their seriousness.

These signs are so big that you’ll mostly see them beside highways, or major roads. Naturally, they’re made to be seen from a long distance. On the other hand, these can be costly to make and even more damaging if they fail or fall. Due to their weight and size, if they fall, it can cause serious property damage to roads or even vehicles.

Electric Message Screens

Electric message screens have become popular over the years. These are essential and upgraded versions of banner signs that display a message sliding across the screen in a loop. There are many benefits of using these signs, as they’re more versatile and allow you to change your message in real-time. Investing in these as a long-term sign is a great idea as they can last you years without any problems and you can continuously try out new advertising strategies with them.

Cabinet Signs

Cabinet signs are named based on their physical structure. They’re designed like a rectangular box with the company’s name, logo, or message written on top and a light bulb inside. These signs are one of the best types of illuminated signs you can choose from as they are uniform and consistent in their lighting.

It’s mostly recommended that if you ever do get these signs, get them with LED lights instead of traditional bulbs. A few good reasons for that is that LED bulbs are very long-lasting and are very energy efficient as mentioned earlier. On top of that, they also don’t get hot very quickly which means they are more secure than traditional bulbs.

Channel-Letter Signs

These types of signs are widely found in small businesses, cinemas, and other entertainment places. The sign is comprised of individual letters spelled according to the need of the business. They’re found in both lit and unlit forms, but it can be said that they are much better if you use lighting in each individual unit.

These signs are made from lightweight aluminum letters for multiple reasons. For starters, the aluminum is rust-resistant to a certain extent, though it does get weaker over time. Furthermore, due to its light weight compared to other types, it can be easily mounted on walls or roofs. 

Monument Signs

If you’ve ever been on a road trip, you must have seen a monument sign when entering a new town, city, or state. They’ve now started being used by businesses in front of their corporate offices as a way to mark the location of their office’s entry. The signs are big and fixed in one place which can add a bit of class and aesthetic to the look of the office.

Acrylic Signs

A great example of a sign that can be used indoors and outdoors. It’s a glass-like sheet but made with polymers which is a plastic-like material. These are a lot more durable than glass and can be installed outside the entrance of your store or inside to label different areas.

If you’re situated in California then check out Anaheim Signs. They are one of the oldest exterior sign manufacturers that offer a variety of building signs to their clients. They offer to design and manufacture custom business signs and then also help the clients install them.

Many restaurants, gas stations, and local business have used their sign-making services and praised the quality of their work. So, if you’re looking to get an outdoor sign for your business then you should contact them right away.