2 men wounded in Anaheim shooting; drive themselves to hospital

May 26, 2020 | Posted by anaheimsigns | Posted at News ,Sign Company ,Sign Shop

The victims were uncooperative with police who believe the shooting was gang-related.

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104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

May 25, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.

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Pac-12 exhibition games: Our suggestion for opening the gates to spectators in the new normal

May 25, 2020 | Posted by anaheimsigns | Posted at Sign Company ,Sign Shop

Momentum for an on-time start to the college football season has accelerated dramatically as Pac-12 presidents make  plans to reopen the campuses.

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19 Ways to Effectively Increase Your Conversion Rate

May 25, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision.

It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design.

When this happens, visitors won’t convert.

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Military meet the challenges of recruiting during the coronavirus pandemic

May 24, 2020 | Posted by anaheimsigns | Posted at News ,Sign Company ,Sign Shop

As recruiters adjust to the digital space, they are finding this could likely have a lasting impact on filling military ranks of the future.

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The Best Project Management Tools for Online Collaboration

May 24, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

Online project management tools can let your team collaborate remotely to manage projects and share data. Which one should you use? Here are 12 of the best project management tools for online collaboration.

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California’s undocumented workers flood agencies with calls in search of coronavirus relief

May 23, 2020 | Posted by anaheimsigns | Posted at News ,Sign Company ,Sign Shop

One Riverside County nonprofit reported receiving more than 1 million calls in the first 48 hours undocumented workers could apply for financial assistance made possible by state and charitable funds.

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How to Get a Book Published

May 23, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

Publishing a book can help you get recognized as an expert and may bring in income. But how can you get a book published? Here are three options along with the pros and cons of each.

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Jerry Sloan, Hall of Fame Utah Jazz coach, dies at 78

May 22, 2020 | Posted by anaheimsigns | Posted at Sign Company ,Sign Shop

Coaching legend whose Jazz teams went to the NBA Finals in 1997 and 1998 died Friday from complications of Parkinson’s disease and Lewy body dementia.

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5 Common Integrated Marketing Mistakes and How to Avoid Them

May 22, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.

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24 Data-Backed Reasons to Personalize Your Marketing

May 21, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.

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Anaheim briefs: San Antonio Church needs help with food pantry

May 21, 2020 | Posted by anaheimsigns | Posted at Sign Company ,Sign Shop ,Uncategorized

Sharon Hlapcich writes about events and happenings in the Anaheim Hills area.

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Leasing Office Space -14 Questions to Ask Before Signing the Contract

May 21, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

Leasing office space is a big financial decision. Whether you’re renting space for your business for the first time or relocating, get answers to these 14 questions before you sign the lease agreement.

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Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

May 21, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.

In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

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21 Interactive Content Stats That Marketers Need to Know in 2020

May 21, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch.

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Why HubSpot’s Director of Analytics Wants You to Make Data More Human

May 21, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.

For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.

Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.

2020 is the time to make data more human.

Key Takeaways & Expert Insights

Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.

Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.

Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.

In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.

Strive for efficiency and alignment across your organization. Here are a few ways to do this:

1. Align all departments within the organization around being a data-driven company and agreed-upon goals.

2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it?

3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results.

4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application.

Keep Investing in Attribution to Identify Bottom-Line Impact

In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?

According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”

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How to Launch a Successful Multichannel Marketing Strategy

May 20, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.

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U.S. arrests 2 men accused of aiding ex-Nissan boss’ escape

May 20, 2020 | Posted by anaheimsigns | Posted at News ,Sign Company ,Sign Shop ,Uncategorized

WASHINGTON (AP) — A former U.S. Green Beret and his son accused of helping aid former Nissan Motor Co. Chairman Carlos Ghosn flee Japan while awaiting trial on financial misconduct charges were arrested Wednesday, the Justice Department said.

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Adjusting Digital Media Strategies in a Changing Business Climate

May 20, 2020 | Posted by anaheimsigns | Posted at Anaheim Signs ,Sign Company ,Sign Design ,Sign Installation ,Sign Manufacture ,Sign Shop

We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally.

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