Outdoor business signs can be hit or miss if you don’t do them right. However, if you follow these tips, then you can make your sign stand out.
How to Make Your Company Sign Stand Out?
Image Alt Text: Various kinds of outdoor business signage.
Outdoor business signage is considered a great way to show your business’ presence in the area. The International Signs Association (ISA) considers signage as the most affordable and effective way to market your brand.
However, you do need to work on making them interactive, engaging, and attention-grabbing. This will spark an interest in your target audience and make them want to visit your store. So, here are some ways you can make your outdoor sign stand out.
Choose the Right Location
It’s essential to know that if the location of your sign isn’t great, it will never stand out. Plus, no matter what you do to make it look amazing won’t matter either. You need to find a place that has a high amount of people seeing it.
Furthermore, you need to consider factors such as light, especially the sun. If the sun is reflecting off your sign, it may be hard for people to see it. It’s better to have it a little higher so people may be able to see it from far away.
Make it Engaging
This is pretty obvious, but surprisingly many businesses do not pay attention to its importance. You need to attract people to your shop by making them curious. Nobody likes to see a simple statement or sentence that doesn’t represent your brand. There are 3D building signs now that are mesmerizing to look at and make you want to check out the shop. You need to think of that when you install a sign for your business.
Short and Sweet
You need to understand that in these modern times, the attention span of a viewer is only 7 seconds, and your business needs to make an impact in that short amount of time. If you overburden your viewer with unnecessary information, by the time they get to the important message, they’ll have lost track. So, it’s important to be concise and precise when using a sign.
Anaheim Signs a sign company near me, can help you will all your signage needs. They are local sign makers in California that can help you design the best custom business sign. All you have to do is contact them and tell them about your business and they will recommend signs that will be best fit for you.
They have a variety of options you can choose from such as halo lighted signs, facade signage and lightweight aluminum signs. So, reach out to them for more information.